KITH Women has recently launched a joint venture with the famous animated IP young girl warrior, including a single hat with a beautiful girl warrior pattern and a T-shirt. In addition to the popular Tsukino Usagi image and the KITH brand logo, this joint series also shows the girls' personal clothes and presents a unique retro fashion. The classic roles that have been released for over twenty years have fused with the trend of the street, and have inspired many girls' feelings.

In the past 202 years, the brands of joint wishes have turned their attention to those IP which are slightly older. Before and after the Spring Festival, in order to cater for the year of the rat, the sports brand Reebok Reebok, in cooperation with the 80 year old cat and mouse IP, launched four popular sports shoes to catch up with a wave of rat fever. Previously, Levi's's official website was connected with the costumes of the super game IP super Mario, which was born in the 80s of last century. UNIQLO also launched the three party joint UT with the Elven treasure dream and Daniel Arsham, aiming to create another burst series.

Retro joint names are common, and people can not help reviewing the classics while launching products. If seeking novelty is the direction of brand advancement, retro is always flashing out of the window, and easily touches the scenery of consumers along the way. The gradual aging of consumer groups does not mean abandoning the elements of the past. For this generation of young people, those images that accompany growth will not be replayed even if they are not reproduced. Therefore, when the brand chooses the "tears of the times" in the proper way such as joint name, it may be able to gain the sensation and feedback from consumers.