Affected by the impact of the epidemic, the industry has closed shop customers, and recently, many brands have opened the electricity supplier mode, this time. Balenciaga the Paris family The official Tmall flagship store has been formally launched into the Tmall platform.

At the same time, Balenciaga brand new Speed 2 series sneakers are also listed on Tmall brand flagship store.

Brand CEO said: "the opening of the Tmall Balenciaga flagship store will strengthen the digital marketing layout of the brand in the Chinese market, and enable the brand to further enhance its communication with consumers. Cooperation with Tmall is an important step for Balenciaga's strategic layout in China. It provides a new online shopping experience for Chinese consumers through the brand official flagship store. "