Ten high-quality enterprises, 10 live broadcast activities, more than 40000 online "onlookers", and more than 10000 supply and demand consultations This year's first live broadcast of "Keqiao optimization" has delivered a beautiful answer sheet, which has become the carrier of collective brand innovation of Keqiao high-quality fabrics.

The launch of "Keqiao optimization" live broadcast program is a microcosm of the continuous transformation and upgrading of China's light and textile city towards wisdom, fashion and internationalization. Following the tide of the times, taking the lead in the forefront and bravely being a pacesetter, China Textile City always takes the lead in the national professional market, and optimizes and improves the market work and business environment with the concept of "running once at most". Traditional markets have been steadily upgraded and evolved one by one, and new formats and models have been launched and grown in the first time.

This year's newly opened international fabric purchasing center is the transformation and upgrading project of the original western market. It integrates the supporting functions of live broadcasting room, publishing hall, conference room and Starbucks, and introduces innovative platforms and enterprises such as "boundary setting" and "Baisi", which realizes the perfect integration of traditional textile trading and modern creative design, as well as online and offline markets. In the first half of the year, the online and offline transaction volume of China's Textile City line reached 114.03 billion yuan.

Let fashion lead become the new normal and new driving force for the transformation and upgrading of the textile city. This year, China Light and textile city launched the "Jingwei plan" for high-end creative design talents, with a maximum of 1 million yuan, and awarded high-end creative design talents with Entrepreneurship and innovation. As one of the first batch of talents introduced into Jingwei program, Wu Haiyan, winner of the Golden Summit Award of Chinese fashion design, has settled in Keqiao, and Wu Haiyan International Fashion Research Institute has officially opened. In the future, it will further open the industrial chain, strengthen the innovation chain and enhance the value chain through the design of traditional textile. In the first half of the year, the revenue of service-oriented enterprises such as R & D of textile industry creative design base reached 175 million yuan, driving the sales of service-oriented enterprises of 14.196 billion yuan.

"In the second half of the year, China Light and textile city construction and Management Commission will thoroughly implement the spirit of the plenary session, and take the spirit of the speech made by Che Jun, Secretary of the provincial Party committee, to better build an" International Textile City "in the new era Promote the "online and offline" activities of China Textile Industry and textile industry committee, promote the integration of China's online and offline textile industry, and strive for the integration of China's online and offline textile industry, and strive for the integration of China's online and off-line textile industry China Textile City international status.