Recently, in order to welcome the coming of the school season, Jingdong books officially opened the super category day. During the activity period from August 31 to September 2, consumers who go to Jingdong self operated books shopping can get cancellation coupons, which will be reduced by 50 yuan per 100 yuan, and 400 yuan if the number of overlapping coupons is over 600 yuan.

In addition, since September 1, the digital reading app "Jingdong reading" will cooperate with scallop words, Chuangxing youth, cicada competition and other brands in the opening season, which will provide more than 100000 college students with many high-quality benefits such as free VIP monthly cards and 180000 excellent e-books.

It is worth mentioning that Jingdong books will also launch a series of live activities of "famous teachers and good lessons" during the school season, providing students with hard core and dry goods sharing, online question and answer, etc.

It is reported that in the first quarter of this year, in the case of a 15.93% year-on-year decline in the book retail market, Jingdong's self-employed books performed well from January to April, with the number of active users increasing by 25% and that of Codex by 25%. The number of active users of Jingdong books increased by 25% in the first quarter. Among them, children's books and cultural and educational books were particularly outstanding, with the year-on-year growth rates of 58.1% and 40.3% respectively. Children's books became the first category of self owned books, accounting for 37%, and cultural and educational books accounted for 22%, ranking second.