Hello everyone, I am Xiao Ao from the news center of the world clothing, shoes and hats. Today, I would like to discuss some of my own opinions on the development prospect of the current clothing brand. The development of a brand should be planned from three stages, namely, short-term, medium-term and long-term. What should be the focus of attention in the three stages. At present, the Internet tends to be mature, for clothing enterprises, the short-term should be from the flow of thinking, because the enterprise short-term first should be Mr. deposit, then the flow can make you quickly make money.

Because of some changes, suddenly brought a lot of demand, but the supply can not keep up, and then there is an imbalance between supply and demand. For example, a sudden increase in user demand for a product, and you can just reach the user and meet their needs. At this time you can make money, but what you earn is money, is the flow of money. For example, today many people do business on tremolo, just like someone did business on Taobao. At the beginning, it was the business of traffic. Use short video to make users gather. At this time, some people feel that they are very powerful. They have already stepped into the door of success with one foot. But this state is unstable. Why? Because this is the success achieved by traffic, all the success achieved by traffic is due to the dividend brought by the user moving forward and the seller lagging behind. For example, the people who seem to make money on the short video platform are people who teach others how to make money. A person is very eager to succeed, eager to make money, he heard that others in the short video platform to make money, want to go in. Then, he may first find some anchors to learn. These people may have opened various classes, online classes, offline classes, and finally learned. After a period of time, he finally learned how to open an account, how to buy traffic, how to operate, how to shoot video. After learning, one thing they do may be to continue to think of ways to teach others. It means that there are always people coming in. The first one will teach the latter how to make money, and the latter will teach the later ones how to make money. When we see this phenomenon, it actually releases a signal that there is a dividend in this field. After a period of time, the imbalance between supply and demand will be filled by the logic. At this time, we have to look at the supply.