World Service Network reported that on April 19, 2024, the 19th China International Brand Underwear opened in Shenzhen Convention and Exhibition Center (Futian). The exhibition gathered a full range of personal clothing, joined hands with high-quality exhibitors to start the brand acceleration of innovation and change, millions of new products appeared on the scene, underwear productivity rapidly iterated, opened new commercial space for the market, and empowered the endogenous power of the underwear industry.

At the opening ceremony, Hu Zhibin, president of Shenzhen Underwear Industry Association and chairman of Zhongrui Smart International Holdings Co., Ltd., delivered a speech, and said that the current China Underwear Culture Week would "make the East happy" With the theme of "Craftsmanship is new to fashion", and with the theme of "Craftsmanship pays homage to the fashion of the times" and "fashion" to record the transformation and change of the craftsman, China Underwear Culture Week focuses on brand strength, design innovation, cultural inheritance, technological innovation, industrial upgrading, etc., with full highlights, including trend release, professional events, award ceremonies, summit forums, exhibitions and other rich contents, Deeply integrate the whole underwear industry chain, and promote the innovation of industrial concept, business model and consumption upgrading. With the strong support of the government, Shenzhen Underwear Industry Association has gathered momentum to build a regional brand of Shenzhen underwear. Relying on the basic advantages of Shenzhen underwear industry, it has vigorously promoted the transformation and empowerment of "design+", "digital+", "technology+" in the underwear industry. China Underwear Culture Week will continue to meet the needs of industrial change, Continue to export cutting-edge forces of scientific and technological innovation and development for the industry.

After the opening ceremony, SIUF2024 China Underwear Fashion Trend Release Show was officially opened. This opening show, together with the internationally renowned fashion trend organization Karin International, invited the industry's top Internet brands for the first time to release the consumption trend, such as Jiaonei, Neiwai, Meilicheng, Dayi HSIA, Huxi, Vander'an, etc., with the theme of new Chinese style, to create a new Chinese style fashion feast with both trends and traditions. Subsequently, the release of "explore the future, create unlimited" star brand, and the release of "twenty-seven years of arctic velvet, give new life and create the future" arctic velvet brand came one after another.

On the day of the exhibition, the pavilion attracted a large number of visitors. Many famous brand leading enterprises have been blessed, and brands such as Cat Man, Langsha, Polar, Modal, Liboray, Tianzhu, Huamei Fashion Group have appeared, presenting more and more good Chinese brands of high-quality personal clothing and original good Chinese designs. This exhibition also attracted buyers from Japan, South Korea, Thailand, India, Malaysia, Singapore and other countries, as well as Hong Kong, Macao and Taiwan regions to visit the exhibition and purchase.

As a comprehensive exhibition platform, the exhibition also has a number of special card punching areas. Keep up with the development trend of the industry, meet the demand for consumption upgrading, closely interact with the market, and comprehensively display the achievements, cutting-edge technologies, innovative products, etc. of the underwear industry.