The Necessity For Textile And Garment Enterprises To Choose Industry Media: Theoretical And Practical Analysis Based On Circle Economy

Based on the theory of long tail effect and circle economy, combined with the characteristics of the textile and clothing industry, this paper demonstrates the necessity for enterprises to choose industry media. By comparing the communication efficiency differences between industry media and mass media, and taking the actual cases of platforms such as World Clothing, Shoes and Hats Network as evidence, this paper proposes that industry media can not be replaced at the level of accurate access, r