What are the unique tactics for websites to compete for traditional novel resources? Hou Xiaoqiang, CEO of "Shanda Literature", who appeared in Hangzhou yesterday to participate in a digital publishing forum, told reporters that traditional writers can earn more money by publishing novels online, and cooperation between the network and traditional writers can achieve a "triple win" situation for both sides and readers. Since the launch of the "National 30 Provincial Writers Association Chairman's Novel Competition" in September, the Chinese website of Startupbootchinese has attracted enough attention due to a flurry of news. It is reported that the Start Chinese website signed a contract with 18 best-selling authors with market appeal, including Hai Yan, Tianxia Bachang, Ning Caishen, Rao Xueman, Cangyue, and so on, early this year, taking the step of charging for online reading of traditional novels. However, after Sina signed Zheng Yanying and other 11 "literary Henan soldiers", StartingPoint. cn held a press conference in Beijing, officially announcing the news to the outside world. At the same time, it also included the finalists of the Mao Dun Literature Award, setting off a trend of traditional novels reaching the Internet. In this regard, Hou Xiaoqiang said that cooperation with traditional writers is a way to return to the original. "Writers publish books to let more readers read, and the network just provides such a broader platform, which can not only maximize the audience, but also maximize the benefits." It is understood that the publication of these novels on the Chinese website of the starting point will be charged in the way of "serial publishing by chapter and charging by section", and the income will be shared equally with the writers. Hou Xiaoqiang said, "We usually charge 3 cents per thousand words, and then the income we get is 50% or 50% of that of the author. Some best-selling books even get 70% of the income to the author. In September, we bought out the novels of the 'National 30 Provincial Writers Association Chairman's Novel Competition'." It can be simply calculated that the royalty of a traditional writer's paper books is about 15%. If a book is priced at 100000 words and 20 yuan, each book can earn 6 yuan, and 100000 copies can earn 600000 yuan. If published online, the number of hits is more than 400000 (100000 × 0.03 yuan × 400000=1.2 million yuan) at 3 cents per thousand words. According to the proportion of 50% of the website and the author, the income of the author can exceed the money earned from the paper books. At present, the traditional novels published on the Chinese website of the starting point have quite a large number of hits. For example, Guo Jingming's Small Times has been published for nearly two months, with more than 1.1 million hits; Zheng Yanying's From Breathing to Groaning has published more than 500000 hits in the past three months; Shortly after Jia Pingwa's Qin Opera, the winner of the New Science Mao Dun Literature Award, was published, it received more than 180000 hits. With such high royalties, can Startupbootchinese still make money? Hou Xiaoqiang said, "The cost of publishing novels on the Internet is very low. Unlike paper books, we have to spend a lot of money on printing, transportation, etc. At the same time, we have a huge customer base. Now, the number of registered users at the starting point is more than 20 million, and the daily visits have reached nearly 300 million." At present, the other two websites owned by the starting point Chinese website and "Shanda Literature" are Jinjiang Originality Tea Tianxiang accounts for more than 80% of the share of Chinese online literature. "We now have the works of 18 best-selling authors, and their paper books have a good circulation, so we are not worried about not making money." Hou Xiaoqiang revealed that in addition to "grabbing writers", Startupbootchina.com will focus on well-known domestic publishers and publishing groups in the next step. At present, negotiations are under way, and another wave of "big moves" will soon be launched to open up a vast market for online reading of traditional books. At the same time, Start China is negotiating with China Mobile to develop "mobile phone novels", and Hangzhou will become a base for mobile phone novels in China.