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Wan Xun: The First Female Website In Jiangcheng

2008/9/8 0:00:00 19

The name of the people's archives is "Wan Xun": Wuhan, Wan Xun Culture Communication Co., Ltd., manager: 30 years old, the eight Olympic Games Closing Ceremony in Beijing.

This made Wan Xun very cordial. She and her husband, a visiting scholar, lived there for two years.

That experience changed her life and burst her entrepreneurial passion.

In the English speaking world, the attitude of women to self-confidence and love for life is deeply touched by Wan Xun.

Wan Xun, who once had experience in website work, has set up a special female website after returning home. She hopes to share with her sisters in Wuhan a healthy and confident life.

Some people say that website is burning money.

Wan Xun's Wuhan women's network, with its precise service, quickly establishes its appeal to achieve profitability at low cost.

At the end of August, Wan Xun, who appeared before reporters, was dressed up and laughed.

The eight day old woman's lipstick is the first female net in Wuhan.

After returning to China in September 2006, Wan Xun described the British women as "drawing attention to decorating instruments. There is hardly any jewelry left." the 80 year old woman will paint lipstick when she goes out.

In contrast, Wuhan women do not pay much attention to dressing up, and some middle-aged women are more "letting go".

"Women want beauty, and beauty is white."

Holding this idea, Wan Xun expects to be a smart and confident woman with everyone.

Wan Xun, a chief editor of Wuhan real estate portal website, found that there was little information about Wuhan women, and there were no systematic female websites.

However, some women's channels of portal websites tend to be insufficiently localized and difficult to quench their thirst.

She made up her mind to start organizing the first pure female website in Wuhan.

The idea of Wan Xun Wan Xun came out and met with fierce opposition from friends and family.

In their minds, websites are synonymous with large amounts of money burning. A small website loses hundreds of thousands of people and can't afford bubbles.

In particular, her post doctorate old highway was more dissuaded by her. He was half joking and half serious to his wife, saying that the website was a bottomless pit.

But she hopes to set up her own business. She assures her husband that she will control her investment and never drag her family to the abyss of burning money.

Finally, her website entrepreneurial dream was granted "quasi birth certificate".

It is definitely different from Harbin and Beijing that Wuhan women's faces are exposed to sunlight.

Wan Xun makes the location of the website very clear, providing personal service for local women in Wuhan.

For example, based on Wuhan's unique weather, how to make up, how to dress and dress, every season to change, the website can always give timely and detailed guidance.

It is the nature of a woman to love the streets, and WAN Xun is no exception.

But she often worries about collecting the "battle map".

So she designed a special discount channel for the website, and the important shopping activity information was "cleaned up" every day.

She also launched the "Shopaholic" sisters in her family and friends, sending her private Taobao experience to the Internet, which became the most popular content of the website.

The young female students are active in thinking and can stir up the popularity of websites.

Wan Xun has launched a full guide to life for female college students.

There are women who need to be instructed in physiology, psychology and interpersonal relationship.

Wan Xun invited experts to provide information consultation and offline interaction, and trained a group of loyal netizens.

At the end of 2006, after spending about one hundred thousand yuan, Wan Xun's website was formally launched.

Click through rate is website life gate, how to break through?

Wan Xun has no money to advertise, and then focuses on promoting websites, such as publishing original articles on the website of fire, answering questions in Baidu, AI question, and doing everything possible to expose its website.

During the hard times, Wan Xun and four employees often spent 20 hours in the Internet searching for exposure opportunities. "Everyone has turned into a panda eye."

However, the results were very high. Many young netizens were attracted by this website and registered.

The Wuhan women's network is very harsh to the registration of netizens. We must adopt the real name system, and enter the ID card number and home address.

Netizens generally do not want to reveal their privacy, but here they have no reservations.

The secret is that, in this way, it can be filtered part of the "net wolf" that impersonate women, make the female club pure, so that the members have more sense of security; secondly, the members can taste a lot of "white drink white play" and three, the real name system can make members really enjoy the personal service and enjoy the privileges of VIP.

With the increase of website click through rate, some businesses have made tentative advertisements, giving beauty, tennis, dining experience vouchers, etc.

In addition, women's favorite activities such as free yoga, beauty talks, physical examination and so on have been developing vigorously, attracting more members.

Xun Xun Wan understands that women are the backbone of market consumption. The rapidly expanding female members will become the customers' resources that businesses value. Expanding this group will win the favor of advertisers and make the website profitable.

The attraction of website content is limited, so it is necessary to interact under the Internet and Internet so as to make people go up.

The classic American comedy legal beauty is a hot female club.

Inspired by this, Wan Xun established a pink club and all members became members of the club.

To facilitate the exchange of members, ten women QQ groups have been set up.

They include friends, health groups, mothers, smug groups, etc.

Women are naturally fond of "nagging."

QQ group is a magic tool for communication. Once established, everyone will be able to talk incessant forever.

A loyal female net fan attracted 10 favoured women, including two thousand or three thousand active Internet users.

In March 2007, Wan Xun "grabbed" a free breast milk hospital in the group.

The two sides chime in with each other, planning a free breast screening campaign.

The pink club has convened more than 50 members in just two days, which surprised the hospital.

After the activity, President Zhou Nan personally entertained Wan Xun, and immediately promised to put 50 thousand yuan advertising on the website.

Relying on the loyal netizens in QQ group, the pink club can quickly assemble a decent group purchase, such as buying fitness cards and cosmetics, which can get attractive discount.

Nowadays, Wuhan women's network has nearly 3000 registered members, attracting Pafik, Zhen yoga and other businesses.

Starting in December last year, the average monthly advertising revenue of the website reached nearly 80 thousand yuan, and the development entered a benign track.

Wan Xun is so happy that she has so many female fans.

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