The 2010 China Outdoor Industry Forum (COIF) is a summit forum hosted by China Sporting Goods Federation and China Outdoor Commerce Alliance (COCA), which is aimed at pushing forward the outdoor industry of China and promoting prosperity of the outdoor market.The main purpose of COIF is to make a better development for outdoor industry through summarization, exchange and discussion with respect to problems in outdoor market of China. The forum can also bridge between outdoor industry and other mature industries. The forum is divided into two parts. Part one is a macro-view of market development and part two is a microcosmic. The purpose of the first part is to provide overall information of the industry and second is to sum up experience and resolutions related to specific problem of the industry.