I am delighted to be invited here to day to discuss and share with everyone

between China "strategy.

I would like to make three points:

　　First, the main goal of the “One Belt and One Road” idea is to strengthen cooperation between China and the rest of the world. In the current economic climate, particularly with regards to Brexit, China and Britain will have very good opportunities for future cooperation. This could be through joint projects or business forums.

As we are aware, in the

industry:

· British textiles are renowned for ther thir quality and innovation, and many

· The UK also hosts world famous Lond

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· UK is a hot bed of young and upcoming designers. British designers are (13 the some of the best in the world, and could ofer a good ofer ofer ofer of wortunity of working

· In the UK, we have some of the leading schools, for example, ‘ Alexander Martint Martint Martind Lof Fashion, graduates include, Stellartney, Alexander McQueren, Paul, Jimm Cqueren

Undeer the One Belt One Road itiative we can see ther are huge (ther ther opportunities for China and the UK working toger in the fashion and clothing

　　Second, George Brummell is a traditional British bespoke tailoring company, which has been successful in entering the Chinese luxury clothing market. This has been done by using a consultancy company which hasthe experience of helping British companies understand the Chinese market and culture. Through their help, we have managed to choose the right partners to work with. Early on we learnt an important part of doing business in China is “Cooperation, Win-win situation and a Share relationship”, which is why we have chosen to use the partnership model for our business in China. This model works well when both parties are happy to share the mutual rewards.

　　Our branding is based on theBritish traditional way of making bespoke garments by hand, using the finest British made fabrics. One of our tailors is a 5th generation tailor. Our suits are also made in the British style which has more construction than in other styles, with emphasis on the perfect fit.This is a very labour intensive craftsmanship process. Typically, a customer can expect to wait 90 days fora George Brummell bespoke suit, but what our clients are buying is a unique high quality bespoke garment made especially for them.

　　The bespoke suit is still the most elegant item of clothing a man can wear, so long as its cut, colour and fabric are correct - meaning that they fit the occasion. Wearing a well cut bespoke suit helps give confidence brought about by dressing well. We intend to travel to China a minimum of 4 times a year to sell and fit our product.

　　Third, although a lot of famous brands clothes are made in China, there a very few world renowned Chinese clothing brands in the UK. I think with a better understanding of how marketing and branding work in the UK, then this situation could change. For a business to succeed in the UK It is very important that they have:

· Good quality products, or servicess with unique selling points

· Know British business culture and law

· Have a good UK management team

· Research the market and consumer buying behavour to help create the

The advantages of investing in the UK are:

· Expand the business and promote Chinese brand awareness

· The opportunity to learn more advanced management skills in the UK

· Better research and development opportunities

· Good workforce flexility (in comparrison to the work councils of France

· ?vestor friendly policies

· Hub of innovation and creative industries

· Stable and safe country

I do hope more Chinese businesesses will come to the UK to discover the the the 10?