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　　Brand introduction

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　　Founded in 2017, jingcheng snow original haute couture brand has integrated new design concepts, natural fabrics and environmental protection concepts into it, aiming to create a cloth-friendly and skin-friendly style of clothing. Founded by the designer feng sansan, the brand breaks the tradition of "Chinese style" and combines fashion elements with Chinese culture and Chinese intangible cultural heritage to present novel and fresh design elements.

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　　Brand style

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　　The brand attaches importance to the comfort and functionality of clothes, embodies Chinese elements in a modern form, perfectly combines "new Chinese style" with modern life, and rejuvenates and popularizes Chinese elements, so as to present the brand's integration and broad-mindedness. The brand carries out new interpretation and understanding of Chinese style design, and combines "new elements" and "new ideas" with international fashion trends to form the snow-white clothing style of Beijing.

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　　Designer introduction

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　　FENGSANSAN

?23? ?? 10? ?? ????

　　The 23rd China top ten fashion designers

FENGSANAN ??? ???, ??? ???

　　FENGSANSAN brand founder, design director

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　　Visiting professor, anhui engineering university

2018 ???????'??? · ???'?? ????

　　Beijing fashion week 2018 "debut · wangfujing" excellent designer

2018? 3?'CCTV-2''??·?????'??

　　March 2018 recording "cctv-2" jingdong · fashion master

2018 ???????? ??'???'CCTV-13'????'??

　　China's international fashion week 2018 "childhood" appears on cctv-13 "morning news"

2018 ??????? ??'???'? BTV'?? ???'? ???

　　Beijing fashion week 2018 "hua mulan" by BTV "urban evening peak"

2018 ??? ???? ??'???'? BTV-International Channel'BTV NEWS'? ????

　　Beijing fashion week 2018 "hua mulan" by btv-international Channel "BTV NEWS"

2015?"?? ??? ???-?? ?? ???"??

　　I am not a master -- a rendering of contemporary fashion published in 2015

2017? 3? ?????????? FENGSANAN · ????? ???????"??" ??

　　In March 2017, China international fashion week held the exhibition of FENGSANSAN feng's advanced customization of children "opera fans".

2017? 10? ?????????? FENGSANAN · ????? ???????"????"??

　　In October 2017, China international fashion week held the exhibition of FENGSANSAN feng's advanced customization of children "porcelain doll".

2017? 10? ???????? ???? · ??? ???????"????"??

　　In October 2017, China international fashion week held the Beijing snow feng sansan haute couture launch event "listening to zen under the moon".

2018? 3? ?????????? FENGSANAN · ????? ???????"????"??

　　March 2018 China international fashion week held the release conference of FENGSANSAN FENGSANSAN advanced customization of children "kekexili"

2018? 3? ?????????? ???? ?? ?? · ????? ???????"?? ??"??

　　n March 2018, China international fashion week held the "childhood" exhibition of beibei childhood · feng sansan children's haute couture.

2018? 10? ???????? ?? ?? · ??? ???????"????"??

　　In October 2018, China international fashion week held the Beijing snow feng sansan haute couture launch event "yehnera"

2018? 10? ?????????? FENGSANAN · ????? ???????"?????, ???" ??

　　In October 2018, China international fashion week held the Beijing snow feng sansan haute couture launch event "yehnera".

2018? 10? ?????????? ???? ?? ?? · ??? ?? ?? ??? ???'???'??

　　In October 2018, China international fashion week held the release of beibei childhood · feng sansan children's haute couture

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　　Design concept

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　　Subject - yehnera

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　　The theme of the spring and summer of the capital is "yehnera", an annual drama about traversing and fighting.

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　　Inspired by the Forbidden City, huang gaogui and the struggles of the imperial palace, what kind of scenes are they, and how do they combine with real life? City snow analyzed the current channel TV "slightly delay jubilee palace", "such as taken biography," ground "design methods used to explain such a theme design, designed to highlight the inheriting Chinese culture, and Chinese elements" wear "rise, make it more fashionable, can wear resistance, will be interesting popular language and representative of the original cartoon design, the combination of the whole show in a relaxed, cheerful, humorous scenario is completed, which also shows that the capacity is big a tolerant design language.

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　　Beijing snow hopes to give people the most comfortable dress experience. Under the complicated social reality, people can follow their heart, face the confused real life with a tolerant attitude, and find their own way of life and dressing.

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　　Set of this conference from the northeast changbai mountain wild ginseng and fill gas at the foot of the strong, anti-aging ginseng flower, with hand main outstanding palace, the "luxury" and health as warm heart greetings to the guests, but also carefully designed this exquisite album with the present, let us feel the delay jubilee strategy "bring us keypad and design to create the future with new ideas, so we will with the hand and show perfect combination, let" big pig hoof "bring us perfect court interpretation.