? ??

??? ??

1, 2, 4, 3, 2

??? ?? /??

???? 1244 Joss Zhan

?? ??

9?5? ?? ?? ?? ??, 2019 ?? ????? ??? ????? ???? ???.?? ??? ?? ?? ???? ??, ??, ???, ?? ??? ???? ????.FashionReal ? ?? ?? ?? ???? ???? ???? ? ??? ???? ????.

?? ?? ????? ??, ??, ????, ??, ??? ???? ???'??? ??? ?? ??'? ??? ??.

?? ?? ???? ?? ?? ???? ???? ???? ????.?? ??? ?????? ??? ??? ???? ??.??? ??? ?? ??? ??? ?? ??, ?? ??, ?? ??? ?? ???? ?? ??? ????.

?? ? ? ?? ?? ??? ?? ?? ? ?? ?? ? ?? ??, ??? ? ??? ? ?? ?? ? ??? ?? ? ?? ? ?? ? ?? ?? ??? ?? ? ??? ? ??? ? ?? ?? ? ?.?? ??? ??? ?? ?? ??? ?? ??? ??? ????? ???.??, ??, ????? ??? ? ?? ?? ??? ?? ?? ??? ???.

FashionReal ? ???? ?? ?????? ??????.?? ???!

　　Johannes Neubacher

WWD ?? ?? ?? ??? ? ?? ???

?????, ??? ? ??? ?? MBA ??? ??

??? ?? ?????? ??? ?? ?? ?? ??? ????? ???

12? ??? ??? ?? ??

'????'?'??? ??? ?? '?? ???? ???.

《???? ???? 》?? ???

?? ????? 《 FT Rui 》 ?? ?? ???

　　????

????? 080 ?????

2019??? ? ??? ?? ????.

080 ????? ???? ???, ???

????? ??? ? ?? ?? ? ?? ??? ????

　　???

?XX ?? ???

??? ?? ?? ?? ?? ?? ? ?? ?? ?? ??? ???

?? ? ? ??? ???? ?? ?? ? '??? ?? ?? ? ? ? ?? ?? ?? ??

　　Percy Gilbert

?? ?? ?? ??? ???? ??

?? ??? ??? ???? ?? ? ??? ??

?? ??? ???? ??? Ben Sherman ? ?? ????

Alexander McQueen ? ?? ????

? ?? ?? · ?? · ??? ?? ? ??

?? ?? ?? ? ?? ??

　　Andrea Fenn

?? ??? ?? ?? ?? ? ?? ?? ??

?? ?? ?? Firreworks ???

Firworks? ??? ??? ? ????? ?? ??? ???? ??????? ????, ??, I.T, Herschel Suply ? ??? ?? ??????? ??? ?? ???? ????.CNN, China Daily ? ??? ??????.

　???

?? ??? ?? ????

?? ?? ?? ??? ??'?? ? '???.

　　Vito Plantamura

V /??? ?? ?????

Pitti Uomo ?? ?? ?? ???

IED ?? ?????? ??? ??

Vcollective ??? ?? ?? ??? ??? ???? ?? ?? ?? ??? ????.IED ? ???, ??, ?? ?? ? ???? ??? ???? ?? ?? ?? ????? ????.Pitti Immaginne? ???? ??, ??, ??, ?? ??? ??

?? ?? ??

FashionReal ? ??? ?? ??? ????? ???? ????.

"?? ??? ??? ?? ??".

"??? ?????? ?? ??? ??? ?????"

Johannes Neubacher

　　“Don’t underestimate young people, because this is a global trend, this is not a European or western or Chinese thing, on google, the search for sustainable fashion grew by 66% last year， and if you look at the search for sustainable denim, or organic denim, the growth rate is 168%, I think the youth is much faster in the industry, the industry is too slow, they haven’t really understood that this is not a fashion trend, in 5 years this will be standard I think. ”

(????? ??? ??? ??. ??? ??? ? ??? ?? ???? ????.???? ?? ??? ?? ???? ???.??? ?? ???? ???? ??? ???? ??? ??? 66% ????, ???? ???? ?? ??? ???? ??? 168% ??? ??? ????.??? ? ?????? ????? ???? ? ? ??? ?? ? ??.? ??? ??? ??? ? ??? ?? ??? ???, 5?? ???? ??? ??? ???? ?? ? ??)

"

???

?? ?? ???? ??? ?? ??? ??, ??, ??, ?? ??.?? ?? ???????? ?? ???? ??. ?? ???, ?? ?? ??? ??? ????? ???.

Vito Plantamura

'I try to buy less, don't buy things not necessary. Secondly, buy good quality producs. Because good quality products last longer for sure. Also in our ofice we try to reduce the per use.'

(?? ?? ??? ? ? ??? ?? ??? ?? ???? ???? ??. ??? ?? ??? ? ?? ??? ???? ??. ???? ??? ??? ? ?? ????.?? ????? ??? ??? ??? ???.??

Percy Gilbert

"I grew up in the UK, it's all about being cool, you gotta be the cool guy, and actually, I am wearing a pair of trainer that were given to me, for me this is how you embrace the sustainability."

(?? ???? ???, ??? ?? ?? ?? ???.?? ??? ?? ???.?? ?? ?? ??? ??? ? ??? ?? ???, ???? ???? ??? ???? ????.??

???

"?? ?? ? ? ??? ???, ?? ?? ? ???? ?? ? ???, ??? ? ??? ???? ?? ? ??? ??? ?? ??. ?? ????? ??? ??"? ???.

Andrea

Fenn

"I personally trying very much to let the people around me like my girl friend my friend reduce the fason consumption, I wonder often do I really need to buy this, do I really need to buy something so cheap, focus on quality not quantity.".

(? ????? ? ???? ? ????? ??? ??? ???? ??? ????.?? ? ?? ?? ?? ????, ?? ? ?? ??? ? ???, ??? ??? ????.??

??

??

I try to consum e the products that are more local, I really care about the carbon print, I also chose more of the fibers that can be easly up -cled.

(?? ? ?? ???? ??? ??? ??? ? ?? ?? ???? ??? ?? ?? ??? ??? ?? ??.?? ?? ???? ?? ?? ??? ???? ?? ? ??.??

After Party

FashionReal ? ?? ? ?????? ?? ??? ???? ????

???, ?? ??, ??? ?? ??? ??? ??? ????.

????? ???? ??? ??? ???

?? ??? ?? ? ?? ? ?? ??? ? ??