According to the statistical bulletin issued by the fifth national census, about 17 million 500 thousand newborn babies are born every year.

Data from relevant research companies show that the mainland's mother infant market has a market scale of about 80 billion yuan a year, and infant souvenirs are one of the branches of the market, and the market prospect is quite broad.

Popular baby souvenirs in the market include: hair pen, fetal hair painting, hand and foot show, etc.

The hair painting is the combination of the baby's lovely and lovely image and the character cartoon, and then the hair is made through its hair to make the arts and crafts.

The hand and foot show is to print children's small hands and feet, and pour them into three-dimensional models with polymer materials. With all kinds of cartoon pictures and parents' blessings, children's fingerprints and palmprints are clearly discernible and have high family commemorative significance.

These products vary according to their materials and prices.

In order to win more customers, we only need to provide customers with more convenience.

For example, the established area can provide free door-to-door service; cumulative consumption can provide a certain degree of value for goods and services; it can also be contacted with paediatric experts to provide free child care consultation for target customers.

All these can improve customer's trust and loyalty to the product.

In addition, customers are most concerned about whether their hair will be mixed with other things or mixed with others.

Therefore, we must strictly manage the process, numbering, archiving and archiving can allow customers to participate, while undertaking the credibility of products.

The stores generally choose large hospitals (especially women's children's hospitals), and there is a large community nearby, which facilitates centralized marketing.

The way of publicity is to implement the one-to-one marketing method of distributing brochures.

For example, when a salesperson sees a parent holding a child, he does not talk about making souvenirs first. He can start with the "hairdressing" and narrow the psychological distance from the parents. The best time to distribute the information to the hospital is between 6 p.m. and 7 p.m., which is the time for the parturient to eat and visit the family. The success rate will be relatively high.

Du Jun: editor in charge