In addition to facing the shortcomings of social experience and management ability, college students who go out of their own business often go astray in the way of venture financing, and finally make their efforts fail.

The current misunderstanding of financing is mainly reflected in the following three aspects: misunderstandings: one is eager to get the business startup or working capital, to make small shares big, and to sell technology or creativity.

A lot of core technology owners have been deeply dissatisfied with the original investment agreement after the company has been in operation for a period of time, and have proposed to break the contract. The consequences of this can only be infamous in the capital market; two misunderstanding: even if investors can not provide value-added services and guidance, they are still tied up with it; three, misuse of risk investment, and burning others' money to fulfill their dreams.

Investors in each round of financing will affect the feasibility and value assessment of subsequent financing.

Therefore, for the early start-up companies, we should introduce some investors who are really strong, can provide value-added services, and have a unified concept with entrepreneurs, even if this means giving up some immediate interests temporarily.

Finance is indispensable to the company, so financing is especially important for new ventures.

If university students want to get their due return by their own technology or creativity, they must solve the financing problem.

In view of the above three misunderstandings, entrepreneurs need to do the following work in the process of financing: 1.. Before making the financing plan, we must accurately assess the value of tangible and intangible assets. Do not underestimate yourself by underestimating yourself.

After several rounds of financing and listing, NetEase has more than 60% of Ding Lei's shares. This shows that Ding Lei has achieved his goal in a small amount of shares in each round of financing. It is an example for us to learn.

In the process of 2. financing, we should do a good job in financing options.

Although domestic financing channels are not very sound, there are many ways, mainly: (1) financing channels for joint ventures, cooperation and foreign-funded enterprises; (2) loans from banks and financial institutions; (3) government loans; (4) venture capital; (5) issuance of bonds; (6) issuance of shares; (7) pfer of management rights; (8) BOT financing.

Multi channel comparison and selection can effectively reduce financing costs and improve efficiency.

These development funds can be divided into two categories: capital and debt funds.

Debt funds, such as bank loans, will not dilute the equity of entrepreneurs, and can effectively share the risk of venture capital among entrepreneurs, and recommend priority.

3. if we use the way of pferring shares, we must make good choices for investors.

Only investments that are similar to one's own business philosophy and whose business or ability can provide channels or guidance for investment projects can effectively support the growth of enterprises.

At present, the key problem is that it is difficult for university students to find financing objects. Finding one is like finding a life-saving straw. There is no room for bargaining at all. Such financing will surely cause much trouble for the follow-up work.

The main reason for this problem is asymmetric information. Therefore, entrepreneurs must strengthen the collection and arrangement of information in the financing market, and make the best choice under the premise of mastering a large amount of information.

4. entrepreneurship is not only an ideal process, but also a process of maintaining and increasing the investment of investors (shareholders).

Entrepreneurs and investors are two aspects of a thing. We can only achieve the goal of win-win through the carrier of the enterprise.

The question of "burning investors' money to fulfill their dreams" is, in the final analysis, the issue of entrepreneurs' credit. People who embrace this idea will not become a successful entrepreneur.

Entrepreneurs who can create value for shareholders can get more financing opportunities and growth opportunities.

Therefore, entrepreneurs should not only strengthen their own technical ability, but also have the moral demeanor of entrepreneurs.

Money is not everything, no money can not be. Entrepreneurs can only pform their own technology and creativity into profitable tools only if they solve the financing problem, so that they can remain invincible in the fierce market competition.