Although the EU shoe market is still frozen, the expansion of AOKANG group, which has taken the lead in accusing the European Union, has not been frustrated.

In 2007, the largest private shoe manufacturer in Zhejiang first became a supplier of leather products for the Beijing Olympic Games. After that, it established 3 international companies in the United States, India and Hongkong, China, and formed a global strategic partner with the world's largest management consulting company, Kearney, to sign the "International fashion leather city" with the "leather capital of China", Guangzhou Shendu Town, Huadu.

Behind the frequent moves of the company is the acceleration of personal wealth accumulation of Wang Zhentao, chairman of AOKANG group, which is listed in either Hu Runbang or Forbes list.

For the secret, the Wenzhou entrepreneur is very low-key: "AOKANG is based on consumer demand to formulate enterprise strategy."

If it's only a strategy of 1 years, grow bamboo. If it's 5 years, you need to grow pine trees. If it's 100 years, you will grow cypress trees.

Investment decisions: even mistakes should be implemented in the morning post: before investing in "leather goods city" and the three largest overseas companies, AOKANG has invested in "west shoes capital" and commercial pedestrian street in Chongqing and Hubei Huanggang respectively.

What is the basis for this consideration?

Wang Zhentao: through years of investment practice, I have three points of experience: one is not money to do not do; the two is not to make money do not do; the three is money and money, but no one does not do.

At the same time, AOKANG also has a rule: once any decision is made, even if it is wrong, it must be implemented and corrected in the course of execution.

Because for an enterprise, the cost of decision-making is the biggest.

It is not mature for AOKANG to establish a company overseas, but it must be implemented and the plan should be corrected in the execution.

For investment, time is more important than money.

Zaobao Morning Post: while implementing external investment, AOKANG also worked with Kearney to make a comprehensive diagnosis of AOKANG's current management system.

How to understand this kind of "internal and external simultaneous actions"?

Mr. Wang: this cooperation has a background, that is, BELLE's listing.

It enlightens us that we must change from the rapid growth of the past to continuous growth, from product and brand operation to capital management.

He hopes to enter the capital market by co operating with Kearney.

At the same time, it is also hoped that through cooperation, a comprehensive "physical examination" before the listing and good internal strength will lay a foundation for AOKANG to play a bigger role in the international arena.

Olympic marketing: if you can't grasp it well, it will become a "money burning campaign". Please talk about AOKANG's experience in becoming an Olympic "sponsorship corps".

Wang: I once said how far the Olympic Games can be and how far AOKANG can go.

There are two meanings: first, to contribute to the Olympic Games and to contribute to the Olympic Games; the two is to rely on the Olympic Games and let the Olympic resources be used by us.

To a certain extent, the sponsorship of Olympic Games is the most expensive sponsorship in the world. If it is not well handled, it will probably become a "burning money campaign".

Sponsoring the Olympic Games is not an ostentation but a promotion of influence and dissemination of brands, and a breakthrough in marketing through the Olympic Games.

AOKANG Morning Post: as a supplier of leather products, what has been done by AOKANG?

Wang: AOKANG leather products Co., Ltd. was put into operation in June. In August, 2008 trunk boxes were officially delivered to the Beijing Olympic Organizing Committee, which opened the curtain for our sponsorship of the Olympic Games.

At the same time, it also launched a number of Olympic related plans, such as helping 60 Olympic champions to realize their dream of public welfare.

Of course, the cooperation between AOKANG and the Olympic Games can not only stay in a competition in 2008, but more importantly, the follow-up events.

In addition, we have joined up with Britain to win cooperation with the 2012 London Olympic Games.