First, whether the core business circle is large or small, the commercial center of the city is a large business district, and the community business center is a small business district.

When choosing shops, the shops in the core business circle must be superior to those in other locations.

In Beijing, mature business circles such as Wangfujing and Xidan not only attract people in Beijing, but also gradually dominate the consumption crowd from all over the country.

Generally speaking, there are very few new shops in traditional commercial centers, and investment opportunities are also very small.

When we invest, we should pay more attention to new business circles, because the emergence of new business circles is directly proportional to the release of shops, and there are more investment opportunities. If we can find and seize such opportunities in time, the return on investment will be considerable.

For example, several municipal commercial centers such as Zhongguancun, Madian and Muxiyuan are being built in Beijing. At present, there are a lot of new projects and investment opportunities.

If we look at the opportunities of development, Huilongguan and Tongzhou are forming large residential areas.

Two, the changing factors of the business circle, the investment shops in the changing business circle, just like buying stocks to see the general trend, growth is a very important consideration.

In mature business circles, the growth space of investment shops is very small, because developers have high development costs, so the selling price is also very high, and the selling price is determined according to the current rent, so the investment value is not large.

If you choose a developing business district, you may not have an ideal return on investment in the first 2-3 years. But with the rapid development of business circles, the growth of shops will be very good. Therefore, the shops here are definitely worth investing.

For example, the investor who bought the digital building Deshang at the time of 18000 yuan / year was just because he had grasped the growth of the business circle, so the investment return was very rich.

The same reason, because the West Zhongguancun business district is currently in the process of forming, therefore, located in the Western District of Zhongguancun, the silver branch building and the surrounding shops have such development potential and investment value.

Conversely, if the shops in which the shops are located are facing the danger of decline or demolition, then it will be as worrying as buying stocks at the peak of the stock market.

Three, the main store effect, "where there is a main shop, there are endless business opportunities", I believe that every shop investor knows this truth.

A large department store and shopping center will drive the surrounding commercial property to rise in value. The most typical case is the Hua Tang shopping mall.

In the past, the business in the area of the halls shopping center was very backward. It was precisely because of the arrival of the hall that the business was booming and the value of the shops suddenly appeared.

Now, the more than 50 shops in the 100 meters around the hall have been brought up because of the hall, and every business is booming.

The main shops around the main business is "parasitic" format, it does not have the ability of "gathering passengers", so it does not have the potential of appreciation of the shops. Only by using the role of the main store can we fully tap its commercial value and make the shops flourish and appreciate continuously.

Four, there are people in the square. What is the square?

The square is a place for leisure and entertainment. So there are people everywhere in the square, and there are endless business opportunities.

Such as Tiananmen square and Xidan Cultural Plaza, there are hundreds of thousands of people gathered every day, forming huge consumption ability. This is huge business opportunity.

In the community, the small square of the community is not only a place for residents' activities, but also a center for the commercial activities of the community.

Therefore, it is also a very important reference factor to evaluate the investment value of a shop and see whether there is a square around it.

Five, brand store effect is currently in the leasing and buying market, there are more brand customers.

Western food such as McDonald's, KFC, pizza hut, clothing such as crocodiles, Baleno, Lining and so on.

When choosing investment shops, it is also a very important reference factor to see whether these brands come in.

There are two main reasons for it. The first is that the brand customers have strict evaluation criteria and calculation methods for the choice of shops. Therefore, the shops they choose must be guaranteed from the potential of operation and development. Many fast food companies are following KFC and McDonald's away.

Second, the well-known brand customers themselves have the ability to gather customers, which will affect the formation of business circles and enhance the level of business circles.

Therefore, when choosing shops, it is very important to observe whether there are brand shops around the project.

Six, the site condition is very important.

Site conditions determine the impact of the business environment and its own factors on business operations.

The so-called "one step, three cities", a small difference in site will lead to a loss of performance.

The location of a shop is mainly composed of the types of roads in front of doors, the convenience of customers coming to the shops, etc.

Road classification is the first element of land productivity, which directly affects consumption behavior.

Like the Wangfujing street is a famous commercial road in the country; the street is dual function of commercial trunk road and traffic trunk road.

Therefore, the value of shops is very large.

For commercial location, business roads are the best road category, followed by traffic arteries near commercial areas.

Factors such as which direction the passenger flow is and whether the customer is easy to arrive is also crucial.

In addition to the road category, we should also consider whether there are obstacles in the road, such as traffic barriers, urban expressways, and river systems.

In comparison with Suzhou Street's left bank commune and silverware building, it can attract people and traffic flow from four directions in the East, West and south, and there is no obstacle. To the left bank commune, the main stream in the west is on the Fourth Ring Road. There are very few people and vehicles on the road, and the traffic and traffic flow from the south are restricted by traffic barriers.

Therefore, there is no advantage of the bank on the left bank commune.

Seven, because of the lack of experience, some investors only consider the price when buying shops, and think that as long as the price is right, they increase their investment risk.

We know that the value of shops is ultimately achieved through leasing.

Leasing is about leasing to different tenants. Different tenants have different requirements for the shops. For example, there is a need to start catering, power, electricity, gas and smoke extraction. Some shops do not have such facilities. When someone wants to rent and ask these questions, investment professionals suddenly realize that it is too late, because problems like smoke exhausting will not be solved after they are officially handed over.

Therefore, when buying a shop, investors must write clearly the above supporting problems in the terms of the contract, even if they do not manage the food and drink in the future.

Eight, the surrounding rent level, if the above assessment conditions are qualitative, the rent level will directly reflect whether the rent of your investment shops can support the purchase price.

The ultimate goal of buying shops is to achieve the expected profit through leasing, and a lower return should always be higher than bank interest. This is a matter of principle.

The biggest difference between investment shops and residential buildings is that with the decline of quality and the introduction of new projects, the current rent level will be greatly reduced and it will go down, but shops will not be the same. It will only get bigger and bigger, and the rent will only go up.

Inspecting the rent level of the surrounding shops can be used as a reference for the investment of your shops. The rents of the surrounding shops are high, so the rental of the shops will not be too bad. The rent of the surrounding shops is low, so you should be cautious about the investment of your shops.

There are many factors to consider in the investment shops. Even the choice of shops in different locations of the same project is a "technical" problem.

For example, the location of the corner is always ideal. It is located at the intersection of two streets, which can produce "corner effect".

The shops on the front side of the Trident road are also ideal shops.

Therefore, when we are determined to invest, we may as well score according to the above mentioned shops that we intend to invest in, so as to see which of them has better cost performance ratio. We can not simply follow the investment returns of developers' salesmen using counters, because as long as investment is risky.