It is reported that after more than 10 years of locking in the "virtual operation" mode, Zhou Chengjian's leading us group will soon open the door to the capital market.

In the end of August, the Zhou Chengjian family will be the richest person in the mainland's garment industry, and its value will soar to 15 billion yuan, according to the Shenyang Wanguo company, which is listed on the Shenzhen Stock Exchange at the end of 70%.

Metersbonwe: 13 years focused on the achievement of listed companies. In August 28th, it was very unusual for Zhou Chengjian. He spent 13 years in Shanghai Metersbonwe dress Limited by Share Ltd formally landed at the Shenzhen Stock Exchange.

The highest price was 31.5 yuan on the day of the listing, closing at 26.9 yuan. If the price was 27.70 yuan on Wednesday's closing price, the market value of Zhou Chengjian and his daughter's holdings would be as high as 16 billion 620 million yuan.

In the face of many media attention focused on his status, Zhou Chengjian, in the face of more than 200 national media reporters in Shenzhen, released a new brand ME&CITY in the United States, and announced that 85% of the funds raised were used for marketing channel construction, 15% for IT upgrade, always for a qualified tailor, and to do his best to repay shareholders and investors.

In the 13 years of entrepreneurship, he started to create big brands from a series of hype to a combination of virtual reality and reality.

Zhou Chengjian summed up the company by describing the advertisement in the slogan of "Mei Bu Bang".

Guo Guangchang, the chairman of the Zhejiang businessmen's Association who attended the listing ceremony, described Zhou Chengjian, his fellow townsman. If he followed the usual path, Zhou Chengjian might be the tailor of Drum Tower Street in Wenzhou. Even further, it would be difficult to become the leader of the sportswear empire.

The division of social resources needs to focus on one area and maximize the marginal benefit. We integrate 300 factories and 2000 agents. This kind of focus achieves the maximum benefit.

But the so-called virtual is just a business model, not a core element.

Zhou Chengjian once again adjusted the mode of "production outsourcing, direct operation and franchisee". From the business mode to the innovation of management mode, Metersbonwe plans to open 100 direct flagship stores before 2010, and plans to directly control 20% of the shops and production capacity.

Li Zhenguo: the most important purpose of the clothing enterprises listing is financing.

The clothing retailing industry is still oversupply, the industry competition is too serious, and financing is the most needed in the development of every brand.

For example, the main purpose of raising funds is to shift from business mode innovation to management mode innovation, use information platform to integrate social resources, build up the upstream and downstream ecological chain of garment industry, and comprehensively enhance management.

Compared with Baleno, Giordano and other brands, Mei Bang is also a new brand, but its marketing and public awareness is ahead.

It also depends on brand building and marketing channels.

American barrack clothing uses direct stores to control the first tier cities, and establishes many flagship stores and image stores. The two or three tier cities also use franchisee control to speed up the development.

However, the development channel needs a lot of capital. If the loan is increased by banks, it will increase its liabilities. Therefore, listing and financing is an important means for many garment enterprises to obtain funds.

Although the clothing retailing industry is facing fierce competition, there is no problem of brand integration.

Because the brand characteristics of clothing retailing industry are quite distinct, integration needs to find a group of customers that do not overlap, do not conflict with their own brands, and match with the original brand. At present, there is no brand that can be integrated in China.

At the same time, the development of garment manufacturing enterprises is not optimistic about the clothing retail enterprises, but in the future, clothing manufacturers still have great room for survival, and clothing retailers will gradually increase the entry threshold, so that the development of clothing retail enterprises will slow down.