Market analysis: the domestic footwear consumption concept is too backward. Most consumers are used to buying orthodox leather shoes, while foreign consumers have long been interested in exclusive stores that specialize in leisure footwear.

In a city with high consumption level, there is no such personality shoe shop.

Two, target consumer groups: the age of 22 to 50 years old, with white-collar workers at the university level and above. They both pay attention to consumption and have the ability to consume. Comfort, leisure and style are equally inadequate in their industry.

Three, shop decoration location and location: the decoration is not luxurious, personality is the key, shaping personality and not necessarily luxurious decoration, as long as the personality can be displayed properly, ordinary materials can still achieve unexpected results.

"Casual shoes" and their general coatings, because of the combination of black and yellow, have become extraordinarily rough, thick planks and heavy iron chains. These materials, which were originally disdained by others, were made into display frames with originality, and they also burst into unexpected charm in small shops.

Site selection should be in commercial areas or downtown areas, with high-grade office buildings concentrated.

Four, store name and service: the name of the brand name should be innovative, and should contain a unique business philosophy.

Service should embody the concept of humanization. Don't be too enthusiastic about selling, but let the guests have a chance to browse easily. When customers are interested in a certain product, the employees take the initiative to do some simple introductions.

It is worth learning from the humanized management concept of "encounter shoes" in many details. For example, a message pad that looks very old now, what suggestions or customers pick a boot without proper numbers can leave their views here. This kind of purchase opportunity for customers is also an opportunity for small shops to win more business.

Five, product features: shoes in the shoes should be distinctive.

Guangdong enters the foreign trade leisure footwear, the more than 30 brands of hundreds of shoes and boots, the style is unified, no matter men and women, almost all are masculine lace full of leather shoes, forty or fifty heroic and soaring high boots, is the "casual shoes" attract the personality of men and women.

In addition to leather boots and leather shoes, you can get some belts, jeans, cotton socks and so on.

Six, profit analysis: the area of operation is: 10 square meters; store rent: 30 thousand yuan / year; shop decoration: 20 thousand yuan; staff salary: 1500 yuan / month (1 people); stock fund: 80 thousand yuan; other costs: 2000 yuan / month (mainly for purchase and water and electricity charges); average sales volume: 1500 yuan / day;

Entrepreneurs may as well try.