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Dress More And More Personalized, Hand Made Clothing Is Sought After.

2008/3/29 0:00:00 14

Dress is becoming more and more individualized today, the clothing sold in the market can no longer meet the needs of diversification, and the traditional tailor made way of manual clothing has been re sought.

It is understood that in Nanjing, some hand made clothing shops are flourishing because of their excellent handwork. Some highly skilled clothing experts also registered their own brands, earning an annual income of several million yuan.

Recently, Ms. Liu has just made a set of spring clothes in a small garment factory in Qixia District of Nanjing, just spending more than 3000 yuan.

She said that because the body was too fat, it was difficult to buy fit clothes in shops, and buying clothes almost became her biggest headache.

"In the past, living conditions were not good enough to buy decent clothes, but now they are earning money, but they find it hard to get satisfied clothes."

Occasionally, I heard that the clothing factory can help customers tailor their clothes, and with exquisite workmanship, Mrs Liu went to make a dress, and found that the custom made clothes were fit, fashionable and comfortable to wear, although the price was more expensive, but it could also be accepted, and became a frequent visitor there.

Tian Dingcai, the teacher who made clothes for Ms. Liu, was 45 years old.

In his customer base, he even includes many famous stars and calligraphers and calligraphers, such as Li Yong, Meng Tingwei, Law Ka Ying, Fu Xiaoshi, Fu Ershi and so on. Some of the clothes made by celebrities to Tian Ding CAI are often tens of thousands of yuan.

Because of fame, there are more and more people looking for Tian Ding to make clothes.

He makes clothes very fast, and he can make 1 pants in less than 1 hours. Even so, he is still in short supply. When he is busiest, he can only sleep for two or three hours a day.

The high popularity of the company has also brought considerable income to Tian Ding CAI.

According to himself, making millions a year is no problem.

In addition, Tian Ding Cai also registered his own hand-made clothing brand, because he was born half deaf and half dumb and was a rat, so he was named "dumb rat".

Like Tian Dingcai, Wang Long is also a handmade clothing expert. The difference is that 90% of his clients are foreigners.

In the booklet introducing the life of Nanjing circulated in the circle of foreigners, "Wang long garment" has been recommended in the booklet.

Wang Long's shop is located near the Shanghai Road, which is gathered in Colleges and universities. Many overseas students are his regular customers. Some guests specially make clothes in their shop and bring them back to the country.

Wang Long said, every peak season, the store's monthly turnover is over 10000 yuan.

The market of handmade clothes is very large. The handmade products are almost synonymous with luxury goods. Many high-end costumes emphasize the designer's tailoring. The Saville street in London, England, is called "the world's best hand sewn Holy Land", which represents the world's first-class handicraft clothing service and technical standard.

Some well-known enterprises are aware of the market potential of hand made garments and begin to excavate this "resource".

Tian Ding said that a famous clothing group in Jiangsu once offered to buy out his "dumb rat" brand, and promised him a million annual salary every year, but he refused.

Tian Dingcai said he never wanted to cooperate with others.

Today, with the rapid economic development, more people are willing to pay for high quality clothing. Small tailoring shops in the streets and lanes can no longer meet these high-end dress requirements. "Tian Ding Cai" is gradually breaking the traditional clothing mode, quietly carrying out a reorganization of dress culture.

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