Recently, there has been a "brand clothing discount shop" specializing in the sale of apparel in coastal cities. Its distinctive characteristics and attractive prices have caused consumers to catch up.

Its brand new marketing mode has aroused the concern of the operators.

In the market prospect, the fashionable clothing and excellent workmanship are both economical and fashionable.

When you see a famous brand T-shirt priced at several hundred yuan in a shopping mall, you feel shy and turn around in the street shop and find the identical brand T-shirt for only a few dozen dollars. Don't doubt your eyes, recognize the exquisite trademarks and handwork, and quickly pay for them.

At present, there are only a few large cities that have sales of clothing inside the outside market, and are sold at a stage or one-off, lacking continuity, and there is still a blank in small and medium-sized cities and towns.

The management of 1 is operated by a discount store.

Join the brand clothing discount shop, unified image, unified style.

Regional agency and wholesale.

The main business is distribution and wholesale of goods, the development of two levels of distributors and retail terminals, expand sales channels.

2, the location of the shop is chosen to be crowded with busy streets. The rent is high, but the return is high, especially in the image shop.

In the mature residential areas, the general operation is relatively stable.

Around the school.

Especially in universities and colleges, students are quite large target groups. Practical fashion accessories are very suitable for students' consumption and consumption.

3, the marketing method is to print the discount coupons (small and exquisite, the size of the movie tickets, the preferential price of some special costumes on the back), and distribute them at designated locations.

In store publicity, there are model areas in the store, new products recommended area, surprise special area, sample display is rich, highlight the brand and characteristics.

Regular sale activities in commercial streets, squares and small areas will not only expand sales but also spread the effect.

4, the investment analysis is different from that of the operator. The investment grade will also be different. Investors can tailor the investment according to their own financial strength and ability.

The amount of initial investment is 10 thousand yuan, which is mainly used for the payment of goods. The price of foreign trade clothing is low, and the cost of general single apparel purchase is one yuan, twenty yuan or even several yuan, and its retail price at least doubled.

The investment in the county area is about 20000 yuan.