[news interpretation] "donkey shop": specializing in the sale of outdoor tourism products, providing services for "brigade friends". "Brigade friends" call such a store "donkey shop".

Mr. Huang, 30 years old, opened an outdoor tourist product store.

Referring to his "donkey shop" income, Mr. Hong did not hide it: "from last year's May Day opening to the present, over a year, the net profit was about 100000 yuan.

This figure and Guangzhou, Shanghai and other cities like "donkey shop" compared to a big difference.

He said, opening a "donkey shop", the shop has at least 50 to 70 square meters, including storefront decoration, first batch purchase, monthly replenishment and rent need about 200 thousand yuan investment.

With funds, we should also consider the location, decoration, display and management mode of shops, which should have their own characteristics. This is the foundation for successful entrepreneurship.

Mr. Hung said that around the store must ensure adequate traffic and convenient pportation.

Decoration should also have its own style, leaving a deep impression on the customers.

The most important thing is that the market positioning should be accurate. The main business of the shop is outdoor sports products, and the public products are subsidiary.

According to Mr. Hong, the "outfit" of the "donkey friend" trip is better than several thousand yuan, and the high-grade can reach tens of thousands of yuan.

Donkey friends usually buy equipment and upgrade step by step.

Therefore, it is most important to win the trust of "donkey friend". At the same time, they will introduce more "donkey friend" into a new customer of the store.

A membership system.

It is the most commonly used and most effective way to retain "donkey friend" in outdoor stores.

Members can get discounts when buying products, the higher the level, the more preferential.

When customers spend a certain amount, they can apply for membership. With the accumulation of consumption, ordinary members can also be upgraded to VIP members.

B promotion.

"Eleven" and "Spring Festival", the two long holidays and the cold and summer holidays in schools, are the peak period of the "donkey friends" outing, and also the peak season for outdoor tourism products sales.

Usually, a month before the long holidays, the donkey shop will begin to do some promotional activities in a planned way, such as the discounts, gifts and so on.

C adjust sales focus.

In normal times, "donkey shop" should also pay attention to adjusting the key points of sales of goods, and regularly or unnecessarily focus on promoting certain commodities, which can attract new customers or retain old customers, which is an important means to stabilize the customer base.

D provides professional services.

Mr. Hong said that the professional standard of service is the key to the survival of outdoor stores.

Shop assistants should regularly carry out skills training, such as product knowledge and sales skills, so that they can provide customers with detailed and accurate knowledge about the performance, characteristics, use and maintenance of products.

Xu Qiyun: editor in charge