One day, he shoesed shoes in the stalls near the Dengfeng hotel in Guangzhou, half of which had been wiped, and the city management came. The shoeshine man left Chen Wei and ran away, leaving the shoe half polished.

At that time, several people waiting for shoeshine complained that Nuo Guangzhou could not find shoes.

After listening to these words, his heart was bright: is it not a market?

Chen Wei, a native of Sichuan, went down to Guangzhou to find opportunities to start a business because of the depressed unit.

Her girlfriend gave her twenty thousand yuan to work hard to save money for her brother's college education.

It was the summer of 2002.

The "upstairs shop" is cheap and the location is poor. How to attract guests to go upstairs and polish shoes is the key.

Chen Wei came up with a way of "towel flyers". Guests can get a free professional shoe shine service with paper towels.

This strategy worked, and the shoe store was very fast.

Chen Wei's "non beautiful shoes" is headquartered on the road around the city.

The daily turnover of a small shop is more than 1000 yuan, a monthly profit of more than 10000.

So far, he has nearly 50 chain stores in Guangzhou, and more than 300 laid-off workers have been recruited.

Chen Wei cut down several original stores with low quality, and promoted the image and quality of the existing branches.

Now, the "beautiful shoes" are not only in Guangzhou, but also in Shenzhen, Dongguan and Foshan.

The reporters feel their "shoes cosmetology".

The way of shoeshine has the standard method, from clean, oil, nursing, maintenance, shoes cosmetology, to the last foot protection hull shoe polishing, 7 steps and one breath to complete.

To enjoy such services, it only needs two yuan at a time.