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Ho Mu: How Does China'S First Wage Earner Start Business?

2007/9/20 0:00:00 9

Many entrepreneurs turn themselves into mountains, so that all people climb, but climbing is always tired; and I regard myself as a depression, the flow of water from Wan Chuan to here, the lowlands become lakes, oceans, and want to stay at warships.

In fact, my earliest "entrepreneurship" can be traced back to 6 years old.

I picked up junk at that time to subsidize my family.

At the best time, it earned 2 yuan and 1 cents a day. It was a very small income 36 years ago.

But today, my understanding of entrepreneurship is more of a state of mind, not the amount of money or the size of a booth.

It may be more of your own, has a considerable scale of business, and most importantly, it can reflect some of your will, your value orientation and cultural concept to a great extent.

Don't start a business, but in most people's eyes, entrepreneurship is attractive.

But many people start their own businesses and do not have a clear idea.

But precisely this is the first quality that entrepreneurs need to possess.

Entrepreneurship must have a driving force, maybe everyone's motives are different, but must be clear, clearly tell yourself why you start business.

In my view, the industry of entrepreneurship consists of two industries, family businesses and businesses.

My original motive for entrepreneurship is the former.

Because my family is poor, I hope I can earn more money and improve my family's situation.

When I was in college, I was a tutor, contracted school cafe and video hall.

After graduation, I chose to quit public office, join the township enterprises, and then completely open my own company, all of which are the result of this driving force.

Only under the impetus of a clear entrepreneurial motivation can entrepreneurship burst out and maintain keen business intuition, looking for opportunities and accurately grasping it.

However, this does not mean that everything is guided by results.

Entrepreneurship requires enjoyment.

When you look back over the years, you will often find that the process you have experienced has greatly helped and influenced you today.

By the year 1993, I first realized the dream of a millionaire by acting as an agent.

Then I went to a Sino US joint venture in Shanghai as a professional manager, assistant to the chairman and manager of marketing department.

Two years later, in 1995, there was a 500 thousand year salary scandal. I stood out in the national campaign and soon fell into the embarrassment of corporate hype.

But all this is a process.

If I am a high-rise building today, my experience is all about the foundation.

And no matter how it changes, I always understand that the purpose of my life is not to start a business, but to live a better life and to shoulder the responsibilities of family and society better.

So I worked hard when I was a part-time worker and invested less energy and emotion than I did when I started my business.

As long as there is such a state, as long as the company and the boss did not choose the wrong way, do not want to start a business can become a "boss".

To maintain your sense of role, it is based on a sense of role.

If a person is a professional manager, he has no good sense of professionalism, professional ethics and sense of responsibility.

Because it makes up your comprehensive responsibility and value for an enterprise, cost, market, customer and so on.

In fact, responsibility is common to both entrepreneurs and professional managers.

The reason why I have the wisdom of today is to rely on my sense of role.

Most people entering the consulting industry has gone through such a process. First, stand outside and see, oh, consulting is a good industry. After entering, 123, how to go, first take several templates, several cases to sell to customers.

My situation is quite different.

I have no preparation for entering the consulting industry.

Some enterprises invited me to do training for their salesmen. They began to exchange smiles, applause and a meal. The first money came from a cement additive enterprise. I helped them to do some training and planning. After half a year, their performance was very good, and they sent me 6000 yuan. I was very nervous and gave him a unified invoice of Ho Mo supermarket's retail business (when I was doing chain supermarket in town).

Slowly I realized that it was an industry.

In fact, it is because we do not know what consultation is, so we have entered the consulting industry.

If I had known that consulting was a product, I would probably have a ready-made product, no matter the headache or thirst, I had to sell bread to others.

And we are not the same as McKinsey, a professional bread maker.

But because I didn't know that, I was more standing in the perspective of the enterprise, judging what goals it wanted to achieve, what links needed and what could not help.

It means accumulating quite a lot of materials, such as bricks and cement, but not as a house to sell, but more to solve certain practical problems.

In this way, unwittingly gained thunderous applause and rapid growth.

Therefore, it is extremely important to have a sense of responsibility and responsibility before and after starting a business.

We can win the opportunity to be responsible for others. Until today, we all advocate that we can not be the best company, but we should be the most responsible company.

When we are not able enough, we will tell our customers frankly that there are many cases that have been collected and returned.

This has achieved our reputation.

It is also very important for you to grasp the resources in your business, but whether you can make use of it is still in the state of being a professional manager before.

In fact, it is the life brand that you accumulated before. This is not because you are working or starting a business.

So I have always advocated that when working, we should have an entrepreneurial mindset and have a part-time mentality when starting a business.

In 2000, it was the first year of Lian Zhi Da's corporatization.

At present, we have tens of millions of turnover, and if we do not control, hundreds of millions of dollars will be predictable.

But I think it should be stable and more practical.

Entrepreneurial enterprises must rely on scientific management methods, which I deeply understand and are also my weakness.

But I have another solution.

In my opinion, consulting companies are mainly knowledge workers, culture first, management second.

Election is the foundation of our stability team.

Our standard is, first, you must like this industry from the bottom of your heart; second, love this company.

I call these "human models".

Culturally, I am a person who takes a magnifying glass everywhere to see the good of people.

The man's neck is thick, and the man's head is big, and it is put together to form a giant.

I am not asking others to make up for his shortcoming in the short term, but rather to make his best use of his strengths.

The barrel principle is right, but it is for the barrel (team), and the individual is actually wooden plank.

You use hoops (Management) to tie them up and glue them together.

Of course, the most important thing in management is mechanism.

We have a high base salary for our domestic counterparts, as well as the highest incentive policy, the best partner system, and the most important thing is the unimaginable career change business platform, which can start business at zero risk.

The rapid growth of enterprises is often a fatal test for entrepreneurial enterprises.

Team expansion often exposes management problems.

Similarly, humanization is more important than scientization.

But it's difficult to change it, so I'll use the structure to solve it.

Originally, our more than 200 people are a company with high centralization and quick decision-making. They can serve big customers. But the drawback is that they are not directly motivated. Especially those who have entrepreneurial ideas will be disappointed for a long time, and the management radius is too large to match the direction of future more detailed and professional development.

What should I do?

The introduction of zero risk entrepreneurship, excellent employees in the case of retaining the annual salary of the establishment of the Department, the project provided by the company, the loss is the company, earned outside the salary, and another commission.

Once your business department has enough capital stock, you will set up a joint stock company, and you will be a legal representative.

In the joint stock company, Lian Zhi Da owns a certain share, but you have no problem holding it.

Now, this system has been implemented for more than a year. Four or five employees have set up a business unit, and two employees have been represented by legal persons.

We not only want to retain those who go out to start a business, but also want to attract those who want to start their own business to start our business here.

In the future, it is possible for Lian Zhi Da to set up dozens of joint stock companies, focusing on brands, focusing on other aspects, and so on.

I think that architecture is the foundation of management.

The most stable is the individual, and the structure is the most stable.

Many entrepreneurs start to make themselves a mountain, so that everyone can climb, but climbing is always tiring. And I think of myself as a depression, and the stream of Wan Chuan is here. The lowlands become lakes and oceans, and want to stay in warships.

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