At the time of University, the night market stall made the first pot of gold. Now, three chain stores have opened in Chongqing. Zhou Xu, Li Xiaonan, a trainee reporter, Li Xiaonan, is in a jewelry shop on the first floor of Jincheng square in the sandy area. Tan Ke, who is graduating from Sichuan Conservatory Of Music, is busy in the shop. Tan told reporters yesterday that the first pot of gold was made from a stall. Now she has registered her jewelry brand and opened three chain jewellery stores in Chongqing.

In 2003, when he was a student in Qingyang, Tan Ke was a sophomore in broadcasting at Sichuan Conservatory Of Music. In the vicinity of Kwan Yin, there was a night market in the city. Men and women's clothing, shoes, watches, lighters and handicrafts were very popular with Chinese and foreign tourists and nearby citizens.

Tan Ke realized that this is a profitable business.

"With a try attitude, my roommate and I started selling stalls for mobile phones and hairpins in the night market," he said.

Tan laughs, "sold 136 yuan on the first day."

From sophomore to junior year, Tan Ke and his roommates go to the night market almost every day to set up stalls.

A year later, it earned more than ten thousand yuan.

When he founded his own jewellery brand, he went to a radio station in Chongqing to do the broadcasting and hosting work. But she could not suppress her dream of starting an undertaking, and she quit a small booth in Jincheng square to sell jewelry.

"Because of the cost, the booth is too small to sit everywhere, so standing up every day, I feel very productive to work for myself."

Tan Ke recalls.

Slowly, the business grew worse and worse.

Because there are too many people selling trinkets, but their products are much the same.

"I realized that if I didn't have my own characteristics, this would probably end."

Tan Ke began to read a lot of fashion magazines, drawing on the latest jewelry design.

Over time, the products she designed were differentiated by consumers. She registered her brand in her own name.

"Registered brand is only the first step."

Tan said, "in five years, I hope that my jewelry brand will be able to enter the major shopping malls in Chongqing."

The entrepreneurs who are interested in it are calling the morning call hotline 966966 to tell their own entrepreneurial ideas or stories, and participate in the selection of "entrepreneurial ideas" jointly organized by the newspaper and the southwest small and Medium Enterprises Bureau southwest SME Entrepreneurship service center, which won the 2000 yuan award.

Tan Ke's entrepreneurial spirit is very good. There are several ideas for her reference: the 1. entry sales of small accessories sales is very low. It is necessary to differentiate sales according to the geographical characteristics of different stores.

2. shops, products and design styles need to be serialized, packaged and publicize according to the audiences of the products, and apply for patents.

3., enhance the design ability and the influence of its brand, and be prepared to deal with the follow-up of mature competitors.

4., we actively seek partners with technological capability, capital base or brand advantage.

Comments: Tang Yu, a partner from Chongqing Heng business planning Co., Ltd., a consultant of Southwest entrepreneurship service center, has 5 years of experience.