In the eyes of the Swede, the old man, who is mean and miserly, is regarded as a "lonely hero".

And believe that he is the richest man in the world, and his wealth exceeds Bill Gates's.

The Swede is the founder of IKEA, the furniture maker, &#8226.

Kamprad, the founder of Swedish IKEA: I am cheap. I am proud to be five years old. I began to do business. &#8226, 78 years old, was born in a family on a farm. Kamprad showed his talent for business when he was very young.

In 1931, the 5 year old Khan saw that the matches were very large and very scarce, so he asked his aunt to buy 100 boxes from the market for 88 orr.

Kamprad, with a match in his arms, jumped up to find his grandmother and sold her products to her.

Grandma praised Kan Kamprad's brains and bought a few matches.

The first time he had tasted the taste of commodity profits, he sold the matches to his neighbors with confidence.

Within a day, he sold all matches and earned 100 euros.

Kamprad was very excited when he watched the 100 orr, who was there. The excitement encouraged him to sell Christmas cards and wall curtains, and peddled the new catch with his bicycle.

Born in the camp of the merchant family, there are obviously "genes" in business.

He said he had a strong desire to earn money from early childhood and made up his mind to become a businessman in the future.

The reason why he realized this desire is not related to the way his family treats him.

Since she bought matches, grandma has become a loyal customer.

No matter what she needs or not, she will buy all kinds of small items from her grandson, though not many, but they always give Kamprad the courage to continue to sell.

Being trusted like adults is one of the reasons why Kamprad can make progress and success.

At the age of 10, Kamprad borrowed 90 kronor from his father.

At that time, it was a very small number, but his father gave his money to his son confidently. He believed in Kamprad's management ability.

As a result, he failed to live up to his father's expectations.

In the spring of 1943, Kamprad decided to start his own business before he went to Goteborg business school. But because he was only 17 years old, the bidding company must first get the permission of the guardian.

So he turned to his uncle.

Uncle Kamprad did not think his manners were ridiculous. He did not laugh at his wishful thinking. Instead, he stopped working. He introduced the kitchen to his home, first poured him a cup of coffee, then sat at the table and said, "son, you tell me more about what kind of company you want to run."

When Kamprad told all his plans, uncle pondered for a while and agreed to his request.

The company is the famous IKEA.

In fact, the way of education has great influence on the growth and development of a person's life.

In those days, little Edison learned hens to hatch chickens. If they were in China, this behavior might not be mischievous by adults' training, or they were dismissed as troublemakers.

It is said that during the great tsunami in Southeast Asia, a 10 year old British girl who was on holiday in Phuket Island in Thailand, because she had learned the basic knowledge of tsunami in geography class, when she suddenly discovered that the sea was similar to what the teacher said, she told her mother that there might be a tsunami.

Her parents immediately told other tourists and hotel staff.

People evacuated immediately, not only saved four families, but also saved more than 100 tourists and hotel staff.

When the news came out, many people exclaimed: "if she is a Chinese child, will parents listen to her words carefully and take action?"

The philosophy of Kamprad, who is good at observing and thinking, and finding business opportunities at any time can be another reason for the success of Kamprad.

One day in 1948, Kamprad saw the advertisement of people who had been making big furniture business. He couldn't help moving. "Now I live near Mokon, there are many small furniture dealers. Why don't I try to do furniture business?"

Before that, he sold nothing but Christmas cards, seeds, fountain pens, photo frames, watches, purses, nylon stockings, and so on.

Like all retailers, the price of furniture begins to be controlled.

In order to reduce costs, Kamprad has worked hard at design.

IKEA's banger coffee cup has been redesigned for three times so that it can be more loaded on a pallet.

After three designs, the number of loading can be 864, 1280 and 2024 respectively.

Since then, the self made furniture has become one of the secrets of IKEA's success.

This model is increasingly being emulated by domestic entrepreneurs.

Yi Xiaodi, chairman of the sunshine group 100, admitted to the times weekly more than once that the most worthy of his learning is cam padad, whose cost consciousness seems to be more laborious, but "sharpening is not a mistake."

Kamprad believes that the secret of IKEA's unique success lies in "raising the price of umbrellas on sunny days and selling them at a discount when it rains."

Now, Kamprad has handed over his managerial staff.

But after retirement, Kamprad pursued all the principles of saving costs, and put his family in Switzerland where taxes were lower. He liked to buy vegetables and fruits in the market at a cheaper time in the afternoon.

Kamprad's retirement did not change the pace of IKEA expansion.

IKEA China General Manager Du Fu Yan revealed that the second stores in Wangjing, Beijing, are 4 times the area of Madian's shopping mall.

The mall will open in 2005, with annual sales expected to reach 7-10 billion yuan.

However, it is certain that if there is no progress in society, no urbanization process and the development of automobile roads, no increase in the number of working women, no social reform around housing and family and housing conditions, no high-rise buildings will rise, and there will be no place for the use of camp.