In the five new North Road, Shaoxing, there is a "new day baking" cake shop, which is different from other cake shops. The shop is not only spacious and bright, but also has a round table and two stools in the corner of the shop, and there are still a few magazines on the table.

The owner of this unusual cake shop is a young man who has just left the University for two years - Tao Liqun, two, six, of the City College of Zhejiang University.

He is twenty-five years old. He started his own business after graduation. Now he owns five cake chain stores and a processing factory. He has become a famous young entrepreneur in Shaoxing. This year, he is chosen as the star of Shaoxing business.

In June two, June, Tao Liqun graduated from the school of Business Administration of Zhejiang University and decided to open a cake shop.

It was not blind that he made the decision. During his college years, he had run a school cafe and a small restaurant.

He once acted as agent for yuan Zu cake, and he knew about the cake market and felt that he could make a breakthrough in this industry.

Although the parents strongly opposed it, Tao Liqun recognized the road and decided to go on.

In the summer of two, six, he spent the day visiting the big and small cake shops in the downtown area of Shaoxing, watching the doorways, thinking about problems, and hiding in the room in the evening to find out the information and understand the market situation.

He also went to Hangzhou, Shanghai and other big cities to make a survey of cake market and carry out feasibility analysis.

Tao Liqun's survey has made a lot of gains: Shaoxing only had two "YADU" and "Yuan Zu" famous brand cake shops, the rest were local small cake shops, and the middle and top grade brand cake market was relatively vacant. At that time, there was no cake shop in Shaoxing yet.

Tao Liqun's entrepreneurial dream is aimed at creating a local high-end cake brand.

More than two months later, when the nine page "new day baking cake shop feasibility plan" was placed in front of parents, Tao Liqun's parents were moved, and they took out their savings to support their son's business.

At the end of two six, the first "Xintian baked cake shop" was officially opened in No. 5 new North Road, Shaoxing. Tao Liqun became a small boss.

He divides the storefront into two parts, the first half is a self selected pparent window, which is convenient for customers to choose by themselves, and the latter part is used for processing cakes.

It is common for Tao Liqun to start early in the dark.

In order to save costs, procurement, freight and other work, Tao Liqun himself did it alone.

High quality materials, unique tastes, and human touch services have won consumers' love.

In May and October of two, May, Tao Liqun opened second or third chain stores.

In September this year, two new day baking shops opened in downtown Shaoxing.

Cao Shengyan, a commentator in Lu Xun's hometown, is a loyal customer of Xintian baking shop. She said, "Xintian" is not only arranged with emotion, but also has many varieties and tastes of cakes, so it is often bought.

When he talked about his future plans, Tao Liqun said he would work hard on the team building of the cake shop, and constantly improve the cake varieties and sales services in the store, and start the brand of "Xintian", and strive to open more chain cake shops.

"The new day baking cake shop feasibility plan book" left a deep impression on us.

Success is always reserved for those who are prepared. Before Tao Liqun formally started his business, he had a clear understanding of his ability and detailed investigation and analysis of the cake industry. This is the foundation for his initial success.

When college students start their own business, they must not be blind.

Xu Qiyun, editor in chief: