Jasmine Lawrence, a 15 year old black American girl who is a senior high school student who runs a company at home, is the founder of the American Eden beauty products limited company, whose headquarters is located in her home in New Jersey.

The small living room at the door is Laurence's company front desk, where her family and friends help her deal with business calls.

In the kitchen, Laurence's classmates help her check and process orders.

The basement is Laurence's product "production base", where friends carry out product packaging and inspection.

Unconsciously, Laurence's company almost encroach on every corner of the house.

I'm ready to do a big deal.

Laurence matured far beyond his peers.

She said, "a person should never give up anything he wants because he is too old or too young."

This African American girl is currently a student of grade two in Williams high school in southwestern New Jersey.

Two years ago, she founded her own company at home and worked as CEO.

Today, many famous supermarket chains and sales agencies in the United States are actively seeking Laurence's cooperation.

The world's retail giant WAL-MART was also persuaded by the black girl to agree that her product entered WAL-MART.

Regardless of family background, family background or age, Laurence has no advantage, but has become one of the representatives of American young entrepreneurs.

The shampoo "expedites" the creativity of a middle school student. Why does he develop his own products and take part in the business?

This stems from Laurence's embarrassing experience at the age of 11.

At that time, Laurence bought a bottle of shampoo in the convenience store. After several times, he found that his hair began to fall off.

Laurence began to suspect that there was something wrong with this bottle of shampoo.

Originally, the synthetic shampoo had great side effects on hair, which shocked young Laurence. She began to fear all kinds of shampoos on the shelf.

In order to prevent her hair from being damaged again, she decided to make her natural shampoo with almonds and lavender.

In that year, Laurence was elected to the summer camp held by the national entrepreneurship education foundation of the United States.

In this activity, Laurence learned business plan, price strategy and so on.

It was this activity that prompted Laurence to put his business dream into action.

Laurence, who was thirteen years old and embarked on the entrepreneurial path, was supported by his family. She got $2000 in start-up capital from her mother.

At first, the products developed by Laurence were very simple. There was only one shampoo, and it was recommended for friends only in a small area.

Gradually, friends volunteered to buy Laurence's shampoo products, and local retail outlets also ordered bulk orders.

Laurence realized that the opportunity was coming. When she was only 13 years old, she registered a trademark, established her own company, and formally began her commercial operation. Laurence was both a CEO and a technology director.

This seems to be a game for minors. However, by the end of 2006, the product of Eden had expanded from the original shampoo to 7 kinds of products.

In this process, Laurence formed a scientific production and operation system.

She reduced the price of the product from the average price of 5 US dollars to 95 cents per bottle to attract more experienced people.

In the first year of the business, Laurence's company earned $15000.

After that, profits continued to increase.

In the early years of 2007, Laurence's mother received a call from the famous Oprah talk show producer.

The producer told Laurence's mother, the world's talk show queen Oprah, to invite the 15 year old CEO to be a visiting guest.

This is a news that delighted Laurence.

Young entrepreneurs, like Laurence, often undergo enormous psychological tests. Adults only regard their entrepreneurship as a child's game.

Laurence said that when adults judged her and her business with age, she felt very depressed.

"When I talk with those big companies, I don't want to tell them that I'm only 15 years old because they habitually don't take my ideas and plans seriously."

Laurence said, "to prepare for this talk show," almost 24 hours later, I rummaged in my house and searched for albums and diaries, and I was in a mess at home.

On the day of the broadcast, I received many orders.

In April 18th 2007, Laurence won the "entrepreneur of the year" award from the national entrepreneurship education foundation.

This is a global award aimed at encouraging young outstanding entrepreneurs.

Two months later, Laurence won the award again in the joint venture awards of 2007 girls and young entrepreneurs.

The "girl's successful entrepreneurship Award" specifically awarded female entrepreneurs between the age of 12 and 18. Laurence stood out from more than 4000 competitors and won a $5000 prize.

The awards are of great significance to Laurence, the poorer Black family.

In August of 2007, Laurence's company signed a contract with WAL-MART, the world's retail giant, and WAL-MART's products officially entered WAL-MART.

In fact, as early as the end of 2006, he began to talk about cooperation with WAL-MART.

Laurence, on the one hand, expands the sales channels and enhances the brand influence through other ways. On the one hand, he continuously promotes cooperation with WAL-MART.

Laurence said that his product can help the whole us with the huge sales network of WAL-MART, which means that his company will usher in a huge development opportunity.

Since its establishment, Laurence's company has developed 11 products, including shampoo, conditioner, scent, soap and so on. This process took only two years.

Now, Laurence intends to further expand the scope of products and increase e-commerce.

Internationalization is the necessity of company development.

Laurence said, "my goal is to let my products and brands go to the world and advocate a natural and healthy lifestyle all over the world."

Laurence, 15, always makes such a surprise.

Xu Qiyun, editor in chief: