"If you pick me, I will pick you; if you do not pick me, I will not pick you; if you pick me, I will pick you."

This is often called the choice of franchise chain, but this "pick" can not help you find and join a good chain enterprise.

To succeed in joining the chain business, we must first pay attention to the four principles of franchise chain. Joining franchising business is not easy. Don't think that you can find a headquarters to invest in everything OK.

If you are eager to join the venture, but you hear that the franchise chain disputes continue, do you have to go back to it or think again?

If you are interested in joining a chain enterprise, the following four guidelines are provided to interested parties for reference: Rule 1: choose the right bank.

As the saying goes, "men are afraid of going wrong, women are afraid of being wrong."

The choice of industry is of course the first issue in chain industry.

Despite the recent reshuffle of popular franchises in recent years, the most popular species are "fast fever and faster fever", which often make the late franchisee like the "last mouse".

Therefore, choosing the first criterion of joining the industry is the test of the market that the selected industry must undergo.

This is the simplest benchmark, that is, the chain operation system of enterprise development has been at least two years.

Secondly, we should choose popular and popular commodities. This will not happen.

Some headquarters often focus on the uniqueness of products when recruiting franchisees. However, a chain store loses its most important uniqueness. This sentence points out the key to the difficulty of chain store operation.

Besides, the universality of business circles is also very important.

Like Taiwan unified super business and Kodak photo wash, the number of these two chain stores can survive in business, office, residential areas or mixed areas. Shopkeepers are easy to find suitable stores on the one hand.

Because the location of a suitable shop is limited, if joining the headquarters has repeatedly stressed the importance of the location, the franchisee should think twice, probably because he chose the wrong place and lost everything.

Therefore, it is extremely important to choose a universally located business circle.

Rule two: the more discriminating headquarter is, the better it is. It is a successful shortcut for those who want to start a business.

According to the statistics of Japanese retail industry, 80% of the independent shoppers were closed in the first year, only 8% of those who could hold up to fifth years, while only 20% of the chain stores ended in the first year, and 77% of the chain stores survived to fifth years.

But it is also worth noting that in Japan, when the headquarters of the chain was established five years ago, those who failed were nearly 80%. Therefore, when choosing headquarters, they must be very careful.

We are looking for a headquarters with a certain store experience and a large number of chain stores or at least two years of development.

Some new affiliate systems are not long enough to develop themselves in the market. They haven't experienced market experience yet. Customers' consumption habits have not yet been formed, which is likely to cause a temporary business boom.

Besides, the competitiveness of chain brands is also the key to success or failure.

To observe the development of the retail service industry in the US and Japan, the future of chain operation must go from the single store competition to the brand competition, that is, the competition between the chain systems. "The chain system with a consortium background will definitely take the lead in the situation of strong financial and development team capability".

Therefore, the choice of the weak brand owners, although they can pay less and royalties, but relatively, they can enjoy the resources and help of headquarters less; many things are to rely on the franchisee to take care of themselves, competitiveness is naturally weaker.

As a matter of fact, the more stringent the headquarters conditions are, the more complete the franchise system and the stronger financial strength and strength are.

Because of this, the more reputable chain companies choose to join the owners, the tighter they are.

Before filling in the application form, I do not deny that the franchisee has the freedom to choose to join the headquarters, but once the form is completed, it is the turn of the head office to choose the owner.

Rule three: assess your finances and direction. Many join the headquarters like married couples. If you are a couple who have a little money and do not have too much money, they will be better together.

"Because people with this trait, on the one hand, have financial pressure and work experience, because they really want to do this job and do not give up easily because they can not endure hardships."

An insider in Taiwan commented on the choice of franchisees.

On the other hand, the choice of headquarters should not be greedy for petty advantages or small losses, nor should it be a small amount of investment.

The chairman of a chain dry cleaning company in Taiwan said: if the franchise money is only one or two hundred thousand yuan, many franchisees are likely to have the idea of "losing even"; if franchising money is raised to one or two million yuan, the operators will be more attentive.

In this way, we can get the due benefits for both franchisees and headquarters.

Rule four: in the face of the head office, many of the franchisees only listen to some documents such as written or illustrated by the headquarters. When it comes to hastily signing a contract and waiting for a dispute to head office, it is found that the headquarters is smaller than its own stores, and there is no way to solve the problems and experience of the stores.

Therefore, it is necessary to go to headquarters and its franchisees to collect first-hand on-site information.

In the selection of franchisees, the prospective franchisee can ask headquarters to provide relevant information. If headquarters can not provide it, it is best to think twice about it.

In addition, you can ask the headquarters to provide the number and location of the existing franchised stores. Please recommend three stores that are similar to the expected business circle. The franchisee will spend some time visiting and discussing the business after the selection. If you know whether the actual operation of the franchisee is really like general headquarters, what kinds of problems are likely to happen in the normal operation of the store, and how to deal with it and the degree of support from the headquarters.

Many owners of the company said that some headquarters would lower the cost. After signing the contract, they found that the actual figure was higher than the original headquarters said.

Therefore, those who want to join the industry should consult the previous franchisees and ask for a clear answer.

This will avoid unnecessary trouble.

It is certainly one of the jobs that franchisees should do, but you have to pay attention to the above guidelines so as to reduce their business losses.