Women's purse is easier to open, and the shopping mall is small to the street shop. The main force of consumption is women. Do you want to open a small jewelry shop - the streets are full of signboard shoes, restaurants and department stores.

The reason why fashion rookies will jump into the eye is that the light blue light signs are elegant and bright in a noisy and dark night in Andingmen street, Beijing, just like a little jade with a plain coat.

After entering, the interior design is the same as outside, simple and plain, with blue and white as the main tonal.

Although the shop is small, it has a lot of ambience.

In the words of shopkeepers, "no matter how profitable it is, we must first serve ourselves well."

The jewelry store opened in November last year and started at 12 square meters. Now it extends to 20 square meters.

It's a smooth journey.

In June last year, he began to investigate what accessories store was more suitable. After 5 months, they chose a new fashion show.

"We went to a lot of chain stores, but they are not very suitable. The cost of initial investment is too high. Like some chain corporation, the contract is entirely determined by them. You have no right to negotiate and increase the amount of money, and no matter the product or price, the choice is relatively small, there is no autonomy and greater risk."

"We choose the fashion rookie, mainly because its initial cost is very low, and it is free of franchise fees.

The total cost of opening this store is less than 40 thousand yuan.

Among them, 18 thousand yuan for decoration, 12 thousand yuan into 25 thousand and 500 yuan of goods, 5800 yuan deposit, rent 3000 yuan a month, if not utilities, until now almost spent only 37 thousand yuan.

If done well, the deposit can also be refunded.

Secondly, what I am interested in is its quality and cost performance.

Jewelry, whether it is material, craft, grade or design, is quite good. It has helped me to take a lot of repeat customers. So far, I haven't come back to return it. And its credit is very high. If I don't sell the goods, I will refund them within three months.

The price of the accessories ranges from a few yuan to seven hundred or eight hundred, and there are one hundred thousand kinds of products. We enter the middle and low grade products, and the price ranges from 1 yuan to 100 yuan.

In the process of decoration, the company will provide the design, and the company will provide suggestions. When the sales are not smooth, the company will provide help to the headquarters. The company usually asks for feedback once a week, and if it can not continue to operate, it may apply to headquarters at any time, and withdraw relevant funds according to the headquarters marketing policy.

Hard work is the key to business, and the trick is to be patient.

At the beginning, their sales were not optimistic. They could not come to a few people a day. The couple were very anxious.

"We went to the company to learn from it," the company said. "The time you choose is not very good. In winter, it is off-season. Everyone is wrapped up in the hard work. Who will buy the ornaments?

We are not in a hurry. "

Doing business is just like learning. You can stand loneliness and sit on the bench.

In terms of business strategy, the two partners took some thought.

They launched a membership system, in order to return customers, and to expand the consumer group, they joined the "sunshine card" ranks, consumers as long as they hold the sunshine card, you can enjoy 22% off discount in the store.

Of course, before advertising input, they also greeted the head office.

Although the franchised stores are on the right track, the couple are still a little worried because the small commodity market is too common, though the quality is not good, but the price is low, which affects the normal sales of jewelry. Besides, the Chinese people's consumption view has not changed much. Gold and silver jewelry is still the main factor. Women's accessories are not yet a tool for dressing up; besides, the consumption level of their people is relatively low.

When you talk about the future of the shop, you can see that Tao is optimistic. "You see, my shop has now expanded to 20 square meters. The space behind it has only hung up billboards. When business is bigger, I will add more goods and make full use of it. By that time, I will consider changing a bigger place and going to the business street."

She smiled sweetly, full of yearning for a better future.