Entrepreneurship is a physical activity, and it is also an activity of fighting for the heart.

The wisdom of entrepreneurs will determine the success or failure of their businesses to a large extent.

In particular, with the increasing homogenization of products, limited market and fierce competition, entrepreneurs should not only be able to be honest but also capable of being extraordinary.

Aupu bathing bully is now the first brand of bathroom heating products in China.

Fang Jie, the founder and chairman of Hangzhou Aupu Electric Co., Ltd., introduced the bathing products to China in 1993.

Fang Jie has thought of a way to locate Baidu as a fashionable product, and marketing it specifically to those beautiful girls who are in their twenties.

Fang Jie's remark is: I am a returned student from abroad.

Taking a bath abroad as a white-collar worker is a fashionable lifestyle. It's a sign of your family's life.

The sign of a little girl in Shanghai is to worship foreigners, despise their own people, and if anything can distinguish them from the surrounding local people, they are willing to pay any price.

Fang Jie skillfully made use of the Shanghai style psychology of Shanghai people and fired Aupu bathing bully in Shanghai.

Now, many people admire Feng Lun very much. He thinks this person can do well.

Feng Lun didn't have the money to do anything. He got money because he had the skills.

In 1991, when Feng Lun and Wang Gongquan went down to Hainan to start their own business, there was a total of 30 thousand yuan in their pockets.

30 thousand yuan for real estate, even in Hainan.

But Feng Lun thought of a way.

A trust company is a financial institution with money.

He found the owner of a trust company and told each other about his own experience first.

Feng Lun's experience is very dazzling, and the other side dare not despise; talk to the other side again about the business opportunities ahead, and have a good business on hand, and make sure that the other party can earn no money, and the other side will be excited. Then, it is better to do so. Let's do the business together. I give you 13 million yuan, and you give 5 million yuan. How do you like it?

Such a good business, the other side is such a person, such an experience, what is not at ease?

OK

So the boss gave up 5 million yuan generously.

Feng Lun took the 5 million yuan, let Wang Gongquan to the bank to make a cash pledge, and loaned 13 million yuan.

They used the 18 million yuan to buy 8 villas, a little wrapper, and made a profit of 3 million yuan, which is the first pot of gold that Feng Lun and Wang Gongquan got in Hainan.

Feng Lun said: big business must be rich, and for the first time there is no money for big business.

At this time, you can know that you have no money, but you can not let others know.

When everyone thinks you have money, when you are willing to cooperate with you in doing business, you really have money.

Feng Lunchu went to Hainan, even though he had no money, he must keep his company and his company neat and neat.

Forbes, China's richest man, Chen Jinyi also had such an experience.

Chen Jinyi had the chance to make a honey processing factory before he got anywhere.

It takes 300 thousand yuan to build a honey processing plant, but Chen Jinyi had only 30 thousand yuan on hand.

He put the 30 thousand yuan into the bank, then used the 30 thousand yuan as collateral, loaned 60 thousand yuan from the bank, and used 60 thousand yuan as collateral, and loaned 120 thousand yuan, so as to lend to the 300 thousand yuan needed to run the factory.

After the honey processing plant was established, Chen Jinyi's career was gradually on the right track.

Now this has become the original sin of private entrepreneurs.

Some people say that they are empty handed white wolf, but in fact, most of them make use of the defects in the banking system.

The ability to make use of the defects of the existing system is a manifestation of wisdom.

The assumption of market economy is that people are selfish. Everyone wants to maximize their personal interests.

Egoism also achieves the purpose of making profits and maximizes personal and social benefits.

When it comes to loopholes, a businessman's instinct lies in finding loopholes and loopholes.

It is not surprising that someone is trying to get a chance. If we see that no one is there to drill, it is strange.

When it comes to empty handed white wolves, which self startups do not need to go through the stage of empty handed white wolf?

Empty hands can be a wolf. What is wisdom?

Wu Jinglian, a famous economist, wrote an article about where to find great wisdom. For entrepreneurs, there is no big wisdom, little wisdom, good things to do, and making money is wisdom.

Few of the white-collar white-collar workers in Beijing have never eaten Lihua Fast food. In the streets and streets of Beijing, they can often see the bicycle delivery teams painted with Li Hua fast food signs.

Lihua Fast food was founded by a man named Jiang Jianping. It started in Changzhou, Jiangsu, but it started as a small workshop in Lihua new village of Changzhou. Under the meticulous care of Jiang Jianping, it quickly developed into the first fast food company in Changzhou.

A few years ago, when Jiang Jianping decided to enter Beijing, the fast food market in Beijing was nearly saturated.

Jiang Jianping's sword went on the right side, starting from the canteen of the Institute of Electronic Science and technology of the Chinese Academy of Sciences, serving as a fast food for both workers and staff, so that less investment and quick results were achieved. Thus, it was like a star burning fire, which quickly drove Lihua fast food into Beijing.

If Jiang Jianping first went to Beijing to follow the routine, hire the staff and start the work from scratch, I'm afraid Lihua's fast food will not have today.

Liang Boqiang is one of the most admirable people about business strategy.

Liang Boqiang wanted to make nail clippers, but he couldn't find enough skills in the country to find them. He found that Koreans did well in this field.

But Koreans have been stingy and strict about their technology.

It is no good openly asking Koreans for technology, and buying them is not likely to sell.

In order to steal the art from the South Koreans, Liang Boqiang thought of a way to save the country through curves.

The first step is to find a way to become a Korean agent and sell wholesale nail clippers in the mainland of China.

In this way, the sales network of nail clippers has been established, and the trust of Koreans has also been gained.

The second step, after obtaining the trust of the Koreans, Liang Boqiang began to make excuses, saying that the Korean goods could not be done. That was not the case. The quality was not good enough, the products were crumble, and every day they looked for the troubles of Koreans and made the arrogant Koreans angry.

Finally, in order to prove that the quality of their products passed, the Koreans told him in a rage that the materials and processes of the products were produced.

When Liang Boqiang heard the overjoyed, he immediately opened his own fight, and he was screaming out of the mountain.

The story of Liang Bo Qiang's stealing art reminds people of Li Jiacheng, the first richest Chinese.

When Li Jiacheng did not succeed in that year, he went to Italy to do this in order to get the production process of plastic flowers.

It seems that wealth and strong men are sometimes strikingly similar in terms of wealth and wisdom.

Wisdom and wisdom always run through every entrepreneurial action of entrepreneurs.

When Wang Chuanfu made BYD, others used a complete set of machines instead of manpower. Instead, he used a lot of manpower to replace machines. Only a few machines had to be used in order to use a small number of machines.

The reason is that Wang Chuanfu knows that as a big country with labor supply, the labor cost of Chinese workers is far lower than the cost of purchasing complete sets of machinery and equipment.

The use of manpower instead of machinery has made BYD's factory less attractive and less modern, but it has reduced BYD's production cost at a time, less than 40% of its main competitors.

With its price advantage, BYD has been sweeping the world market, making the Japanese very crowded.

Wang Chuanfu also accumulated huge wealth in just a few years, and entered the list of Chinese rich list of Forbes, ranking forty-first in 2002.

It is a way of thinking, a way of dealing with problems and solving problems.

When Welch and GM's 6 Sigma sweeps the Chinese business community and Welch, the Chinese business community, is regarded as the God and the 6 Sigma as the criterion, an entrepreneur speaks.

He said, "in mine?"

In the enterprise, in my current situation, I only need 3 Sigma and 4 sigma enough. If I have to implement 6 Sigma in my enterprise, then my business will die.

Now, this guy's business is doing very well.

For entrepreneurs, wisdom is not hierarchical. It has no distinction between good and bad, brilliant or brilliant. It is only a matter of good use and bad application.

In those days, Xie Shengming was laughed at by a group of people from the red peach K, who had been advertising advertisements in the pigsty and toilet in the countryside.

But now Xie Shengming, who has been advertising on pigsty, has become a billionaire. How poor he was, how poor he was, how poor he was *.

We boil down to the wisdom of Entrepreneurs: win the battle by sticking to one pattern.

As an entrepreneur, is your thinking still conservative?