First, what are we going to do?

Who is the target?

What is our goal?

First, we must make clear that in terms of this promotion, we sell concepts rather than products.

As far as "Millennium" is concerned, its selling point is lucky grass (the key is lucky two words) instead of artificial amber. All our publicity must focus on the "lucky" point, which means that the four leaves represent the true love, health, reputation and wealth, which will be weakened.

All graduates in Lanzhou, including those around them (relatives, friends) are all target customers.

Our products will meet their special psychological needs.

Because of the sale of non essential necessities, there are no barriers in technology, and competitors are very easy to imitate in terms of concept, so our advantages are very difficult to sustain.

Therefore, we must choose the right time to sell the agency right at a reasonable price.

Our main goal of this promotion is to train and study. If everything goes smoothly, we hope to form a capital accumulation.

Two, how do we do it?

1, through the market survey to clarify the following questions.

How big is the target market?

How fast is it developing?

How mature or immature is the market?

Do we have the capital to become the top two or three in the market?

Who are our competitors?

Do we have potential partners?

For sudden factors, we must also consider whether we can cope with the emergence of new products and market members, changes in relevant regulations, changes in funds and personnel, etc.

If we still think we can continue after market research, we will continue to move forward.

2, set up a team, clear the division of responsibilities and interests distribution, the following problems need to be solved.

What kind of people and experiences do our team need?

How do we get them?

What links are lacking?

What are the plans to make up for it?

What is our revenue model?

How can we make profits?

Starting capital, financing mode and distribution method?

Where are the funds used?

How long can the funds support?

Will that be an important milestone?

When and how will the follow-up funds be attracted?

3, confirm the sales plan.

What is the sales procedure?

How long is the cycle?

What are the sales and marketing policies?

How to establish a sales chain and how to control it?

What role do we play in it?

How to control capital and logistics?

How to determine the way of publicity and the media?

How much does it cost to win each user?

Is the cost different in different periods?

4, execution.