Small investors and early entrepreneurs should make every effort to grow up quickly and get through the dangerous period as quickly as possible. Learning from hermit crabs and finding umbrellas is a shortcut.

This is a profound journey, and the application of it is very meaningful.

The reader with the intention may as well try to figure it out.

The newborn babies are very vulnerable, so they need the protection of their mothers.

Small investors who are just starting their own businesses are as fragile as they are, but few people are able to shelter them from wind and rain, so they need to figure out their own ways.

Learning from a hermit crab is a good idea.

The characteristics of the hermit crab are simple but flexible, and are almost the same as the small investors who started their business.

The hermit crab cleverly looks for a thick "spiral shell" to live in, it completely covers the shortcomings of its own strength, and highlights the advantages of flexible action.

Smart small investors who have just embarked on the path of entrepreneurship should also know how to find such a "spiral shell" of their own, so as to increase the armor's thickness, enhance their resistance to attack, and pass the pioneering danger period to welcome the successful dawn.

The following are some examples of successful application of this method. It can be said that they have successfully applied these three methods, otherwise they will not achieve such success. There are three ways to find "spiral shell" by young investors.

Find a potential partner to go with him and borrow his shoulder to protect us from wind and rain, which can greatly increase the safety factor of business.

There are three criteria for judging whether a partner is potential partner. First, background; second, strength, mainly financial strength; third, ambition.

In this regard, Yan Weibin of Hubei can set an example for us.

Chinese people began to eat tofu from the Han Dynasty. The number of people making tofu all over the country is more than 10000. How many people can make a small bean curd business worth tens of millions of annual output?

Yan Weibin may be the only one.

Yan Weibin started his business as a real barefoot ashore. He started from scratch and had no foundation at all. Yan Weibin's hometown in Shipai town, Zhongxiang, Hubei, is known as "the hometown of tofu".

Yan Weibin lost his father at the age of 7, and made a living by making tofu and selling tofu with his brother and sister-in-law.

In the third year of 1988, Yan Weibin, 18 years old, heard that the old folks who came back from the field in the new year said that tofu sold well in Lanzhou, Gansu.

Yan Weibin has always wanted to develop in the field.

He said his idea to his brother, and the elder brother said, "what if our brother goes there together?

What about the land at home? "

Yan Weibin had to go to Lanzhou alone and carry 500 yuan with him, which is all his capital.

Yan Weibin has only 10 square meters shop in Lanzhou. It is called "Shi Pai tofu shop" and is the banner of his own "tofu town".

But after spending a year in Lanzhou, Yan Weibin made enough money to earn enough money for housing and living.

As for his boss's dream, he had to bury his heart.

After that, Yan Weibin went to Beijing, went to Xiamen, went to Fuzhou, and went to Changsha to make tofu.

Like the carp spit, the bean curd shop goes all the way, and the seeds are scattered, but they are not fruiting.

In 1997, Yan Weibin was 28 years old and wandering outside for 10 whole years.

He thought that his boss's dream was probably no good.

In this way, he returned to his hometown of Hubei, but did not return to Zhongxiang, but settled in Wuhan.

He really is not reconciled and wants to fight again.

Yan Weibin opened his N bean curd shop in Wuhan.

This time, he decided to innovate from varieties, to find breakthroughs in innovation, and to make tofu eaten by Wu Han people.

Yan Weibin thought of doing it, and ran to the library every day, studying the knowledge of bean curd, and went around to worship the teacher for art.

Over the past two months, 6 new varieties of tofu have been released.

This has made his business much better.

At the same time, he changed the old "Lei Feng marketing method", began to link up with the "offline" interest, and let everyone stand on a boat through the combination of interests, which made his tofu shop quickly stop the loss situation.

However, it is no loss, but the profit is very limited, business is always so warm and not alive.

The complete turning point of the affair happened in the accidental encounter between Yan Weibin and a buyer of Wuhan Zhong Bai supermarket.

Currently, Wuhan Zhong Bai is one of the largest chain supermarkets in China. It is also one of the few A share listed commercial shares in China. But in 1998, Wuhan Zhong Bai has just started. Although its strength is strong, its popularity is limited. Few people think that it will develop so fast and develop to such a large scale today.

Yan Weibin introduced his own tofu shop to the supermarket when he introduced the buyer in Wuhan.

Since then, Yan Weibin's career has really been on the maglev train, and the speed of development is amazing.

Since 1998, Zhong Bai has opened more than 20 chain stores in Wuhan, and then opened many branches in two or three cities in the province.

When the supermarket opened, Yan Weibin went where he went, and the hundred supermarkets ate meat, and he followed the soup.

With the rapid growth of Zhong Bai supermarket, the company has developed to nearly 200 employees, and has its own registered trademark "bean fragrance gathering". Its total assets are nearly 5 million yuan, with annual sales volume of about 10000000 yuan, and the Wuhan bean curd market has a share of nearly 1/3.

It can be said that without the development of hundreds, there would be no development of Yan Weibin.

After 10 years of groping, Yan Weibin finally found the best shell for himself, and found the best umbrella for himself.