The concept of footwear consumption in China is too backward. Most consumers are accustomed to buying the orthodox leather shoes, while foreign consumers are already keen on exclusive stores that specialize in leisure footwear.

The target consumer groups are 22 to 50 years old, and have white-collar workers with cultural backgrounds above the university level. They not only pay attention to consumption but also have the ability to consume.

The decoration and location of the shop is not luxurious, but personality is the key.

The location should be in the commercial area or the downtown area, where the high-grade office buildings are concentrated.

The name of the shop and its service name should be innovative and should contain a unique business philosophy.

The service should not be too enthusiastic, but let the guests have a chance to browse easily, and then take the initiative to make some simple introductions.

In the details, it embodies the concept of humanized management. For example, you can prepare a guestbook, make suggestions or customers pick a boot without proper numbers, etc. you can leave your views here and try to earn more opportunities for small stores.

The area of profit analysis is: 10 square meters, the rent of storefront is 30 thousand yuan / year; the decoration of the shop is 20 thousand yuan; the salary of the staff is 1500 yuan / month (1 people); the reserve fund is 80 thousand yuan; the other expenses are: 2000 yuan / month (mainly for the purchase and the cost of water and electricity);