1. Executive summary is an opportunity to attract investors to understand your plan.

In Silicon Valley, the standard business plan will not exceed 20 pages, with no more than 300 words in executive summary.

2, corporate positioning investors always try to get entrepreneurs' positioning for enterprises from the business plan of entrepreneurial enterprises.

3, what risks do entrepreneurs take? Entrepreneurs can not prepare lifeboats for themselves.

Investors need to see what the risks of entrepreneurs are, how much time, resources and money they will invest for entrepreneurs, and whether they are willing to give up their already stable jobs and incomes for starting businesses.

Investors will not be willing to take more risks than entrepreneurs.

4, justification, why do we do it? Why do we do it now? Why do you do it? Legitimacy is not legitimacy, but correctness.

Entrepreneurs who have knowledge and technology usually find problems, then solve problems, and often fail to diagnose problems well.

5, products and services are basically introduced. It requires entrepreneurs to explain creativity and protect their intellectual property rights.

Entrepreneurs do not need to disclose the core technical issues of the business plan comprehensively, so that investors can feel fresh and have a market.

6, enterprise vision and business model, it is necessary to properly package the good idea.

Entrepreneurs should draw a clear vision for the business so that investors can expect it.

7, what problems do you want to solve?

Because investors may be very unfamiliar with the field of entrepreneurship, investors may think that the same effect can be achieved without much cost.

The entrepreneur should clearly define what to solve, rather than overdesign.

8, market prospects, entrepreneurs should have a rapid growth plan, we should tell investors how ambitious you are, how much time you will get in the market share, and investment personnel have the opportunity to return for investment.

Entrepreneurs also need to confirm the feasibility of this inference.

9, where customers are, entrepreneurs should explain to investors how enterprises can develop customers with good products and services, so that customers can experience the irreplaceable value beyond price.

10, where are the competitors? In the new economic era, competitors are everywhere.

Tell the investor where the competitor is, that is, let the investor know what the potential risk of his investment is.

At the same time, we should explain what the core competitiveness of venture enterprises is.

Xu Qiyun, editor in chief: