At 5:30 in the morning, I don't know how to get back to work. This time is always waking up at this time, and I can't go to sleep. Maybe it's the passion of entrepreneurship. I feel very happy to keep this "passion" in the three years of entrepreneurship. In this case, just get up and write something, because writing at this time is also very clear. Let's look at a strange and frequent occurrence. Friends who drive a car have such experience. Serious traffic accidents often happen on highways or good roads, but in the poor urban areas, there are many traffic accidents, but usually the accidents are relatively small. Scrapes and minor collisions occupy a large proportion, and the consequences are often not serious. There is an inverse relationship between road conditions and the rate and severity of traffic accidents. This is worth pondering. The reason for this is that the sense of crisis has increased drivers' vigilance and reduced accidents. It is easy to drive on the highway with excellent road conditions and views. Drivers are usually relaxed, especially when the road is long. When a sudden incident happens, it will lead to a situation that can not be avoided. Causing serious traffic accidents at a very high speed seems reasonable. I call it "prosperity." While driving in a crowded urban area, with complex traffic conditions and a lot of accidents, drivers are very vigilant at this time. There are more people, more cars, and slower driving. In this case, the traffic accident rate and the severity are relatively low. I call it "adversity". However, there are some entrepreneurs who have gone smoothly under the conditions of "heaven, earth, and people" and have made money without any difficulties and setbacks. When this part of the entrepreneur has many successful experiences, he is easy to expand. He thinks he can do anything. Making money is blind diversification, and expanding the scale of personnel and company. This is a dangerous signal. This will easily cause the company's cash flow to break and cause "sudden death". So give entrepreneurs a few suggestions: 1, in the process of entrepreneurship, especially in prosperity, always need to be prepared for danger and avoid favorable circumstances. The more smoothly, the more sense of crisis, Li Jiacheng has a good saying: "to do business in order to advance steadily, and to seek stability in China" has become the principle of my career and is very useful. I have seen a TV interview about the selection of racing drivers. The car coach doesn't choose the fastest driver, but instead chooses to play a stable driver as his training object, as well as Li Jiacheng's idea. 2, if in the early stage of business, if you make money very smoothly, you must figure out how the money is made, because of low cost operation. Or did you enter a blue sea? Or do you have unique resources? Are these advantages always existing or gradually disappear and change in the continuous development of the market? If you don't know that money is earned, you will never know how your company died. 3, entrepreneurs should always keep the sensitivity to the first-line market. The change is always the same. Different market stages and different times will cause different needs of consumers. We always keep sober and respond to changes through continuous learning and practice. Sun Tzu said "victory over defeat". The past successful experience does not guarantee your continued success, and the company that continues to grow is a good company. Xu Qiyun, editor in chief: