在與創(chuàng)業(yè)者融資過程交流中，發(fā)覺大多創(chuàng)業(yè)企業(yè)家充滿激情和夢想，能編制設計所在行業(yè)的運營模式，并且經過一段時期的創(chuàng)業(yè)成長擁有一定的市場基礎，但是有一個突出的現象卻是使VC們疑惑或退避三舍----資本價值觀的缺失，資本價值觀實際上是始于創(chuàng)業(yè)者初期就伴生的價值觀，往往創(chuàng)業(yè)者初期會忽視，并且不知道他的存在，在成長期中需要外圍資本幫助推動企業(yè)時，由于其創(chuàng)業(yè)過程未能培養(yǎng)企業(yè)和團隊的資本價值觀意識，在尋求風險投資時非常無序，不知從何說起，既便與VC經理進入深入會談也會鎩羽而歸，致使創(chuàng)業(yè)者茫然無措；　有的即便從事著熱點行業(yè)和受青睞的業(yè)績，也由于創(chuàng)始者缺乏對資本價值觀的樹立，被VC們詬??；大凡有著成功創(chuàng)業(yè)經驗的創(chuàng)業(yè)者都有著自己在資本價值觀方面塑造的積累和修養(yǎng)，馬云在初創(chuàng)時就規(guī)劃著資本價值體現的綜合素質 And the value loyalty of long-term training, and then get the favor of venture capital. 　在現代社會興起的創(chuàng)業(yè)大潮，早已擁有了良好的創(chuàng)業(yè)環(huán)境和商業(yè)運行機制，而且每時每刻都有創(chuàng)新概念的題材被資金熱錢追逐，硅谷傳奇式的創(chuàng)富故事在中國土地上重復上演，無錫尚德、盛大網游、網易、騰訊、阿里巴巴等案例使人著迷，夢幻成為繼任者的創(chuàng)業(yè)者此起彼伏，但是在這些創(chuàng)業(yè)者中大多沒有創(chuàng)業(yè)規(guī)劃和商業(yè)計劃，短期應變較多，一旦有風吹草動就不經風雨，創(chuàng)業(yè)生命極其脆弱，這就是為什么VC希望看到創(chuàng)業(yè)者的商業(yè)計劃書的原因之一；　資本價值觀，這是一個并不復雜的道理，成熟的創(chuàng)業(yè)者在初創(chuàng)期比較注重企業(yè)規(guī)劃，并且形成企業(yè)資本價值體系塑造企業(yè)的資本價值觀，說通俗點就是利用創(chuàng)業(yè)契機尋求資本認可追逐的目標（行業(yè)、題材）成為企業(yè)發(fā)展方向，時刻建立易于資本對接的發(fā)展步驟和趨勢，依據資本價值觀的評價標準改造企業(yè)運行模 In the early days, we could slick financial and business operations, such as tax evasion, fraud, deception, deception of business environment, and fooling subordinates. In fact, once this habit was developed, it would potentially damage the integrity foundation of capital values and the environment that could be supervised. During the IPO counseling of some large enterprises, I saw that in order to become a public company, enterprises had to "pay" for the earlier deception, and it was extremely expensive. A manufacturing company IPO made a fine of tens of millions of dollars to the tax authorities in the previous few years. To cultivate the management team's capital value culture, to be loyal to capital values, to operate the enterprises in good faith, and try to avoid the risk of non integrity weakening the capital values. If a business entrepreneur breaks his capital values, he loses the evaluation basis of capital value, and the financing environment deteriorates, and his reputation is affected. It can be seen that some enterprises even get the VC funds, but later they are also seen to be masked, the teams leave him, the investors take the car for the handsome ones, and the successful entrepreneurs are the main culturing of the "capitalists spirit". The core of the "capitalist spirit" is the shaping of capital values. The main value concept of capital values is capital trust responsibility. VC's capital value = capital trust responsibility. The manager in the entrepreneur's evaluation preferred the very good entrepreneurial mode and business performance. The reason for the investment is to value the capital trust responsibility of the entrepreneur. Even if the entrepreneur makes a fortune, he will eventually be blocked by the capital market. The success of his continuous venture is reflected in his trust in capital trust. In fact, the news of "repay the money" that has been exaggerated by the media in the early years is actually shaping his "capitalistic spirit". Before the private-owned enterprises need to "streak", the attention and molding of capital values of venture capital is the foundation of seeking capital participation and promotion, and also the hidden rule of VC accepting its capital premium. Xu Qiyun, editor in chief: