The first insoles Ji Ji Zhi did not sell and kept pressing in the cupboards at home.

He was worried that such products would be sold and would affect their credibility.

Although he has put in a lot of money, he has won the trust of the villagers, and the workers have made great progress in their craft.

Ji Jia Zhi's home in Chicheng, Hebei, every month in the middle of the month, he from Beijing's company back home to collect.

He did not receive anything else, all of which were exquisitely made pure handmade insoles.

Ji Jia Zhi helped others run through pportation, and opened a rice wine factory with friends.

One day, he was inspired by a talk with a tour guide.

The guide friend told him that embroidered shoes and embroidered insoles had great room in the tourist market.

Ji Jia Chi began to do market research. He found that handmade three or four yuan embroidered insoles, once the handicraft, is worth several times the price of ordinary insoles.

Ji Jia Zhi plans to produce embroidered insoles.

His idea met with opposition from his family.

In a home town, a young man who wants to do needlework like insole will inevitably attract the strange eyes of the villagers.

He finally persuaded his family and decided to base the production base on the village.

However, women in the village do not want to make insoles for Ji Jia Zhi.

Originally the villagers had been fooled, did not earn money, did not dare to trust others easily.

Ji Jiazhi took out all his savings and assured the villagers that if they did a good job, they would deliver the money without delay.

And agreed with the villagers to make a pair of high-end embroidered insole 24 yuan, do a pair of ordinary 10 yuan, if it does not meet the requirements of high-grade, at low prices.

Ji Jia Zhi has learned the method of making embroidered insoles, and has taught the villagers a little bit.

The first batch of work was collected, and the work was too rough to sell.

But Ji Jia Zhi paid the villagers in accordance with the labor cost of 24 yuan.

Ji Jia Zhi did not deceive people, more and more people came to work on their own initiative.

The first insoles Ji Ji Zhi pressed the bottom of the box.

He worried that selling would affect credibility.

Although he posted the money, he won the trust of his folks and his value for money.

At the beginning of 2004, Ji Jia Zhi was sold to tourist attractions like Badaling and Longqing Valley with exquisite workmanship.

After running for a month, they sold more than a dozen pairs each time, and the business did not improve.

Ji Jia Zhi decided to try another place. He came to Beijing Houhai bar street with his friends who knew English. He heard that there were more foreigners here.

Two people have been in Houhai for several days, but still have no harvest.

One day late into the night, just when Ji family wanted to collect the stall to go home, a foreigner showed great interest in his embroidered insole.

Good luck came unconsciously.

This foreigner, Louis, is from the United States. He is helping friends find products with Chinese characteristics and sell them to the United States.

Louis's American friends were satisfied with the embroidered insoles and began to have more cooperation with Ji Jia Zhi.

In 2005, he sold more than 10 thousand pairs of handmade sole insoles with a sales volume of about 600000 yuan.

While exporting abroad, Ji Jia Zhi is also actively looking for domestic purchasers to open up the domestic tourism market.

He believes he will do something in the domestic market.