The beautiful Mickey Mouse Donald Duck makes the world with its feet and the little slippers.

This is not a beautiful fairy tale, but a laid-off worker who started from scratch and worked hard, sweat and intelligence to achieve today's legend.

There are more than 300 kinds of Disney's children's shoes and slippers in the 25 floor conference room of Jiulong Hotel.

Shoe dealers from 29 provinces and cities across the country gathered in the "Spring 2008 Summer slippers ordering Exhibition" scene.

In just two days, orders exceeded 1 million pairs, becoming the most popular shoe industry in the city.

Seeing such a grand occasion, Hu Zhiyong, general manager of Shanghai Tong Ying shoes industry Co., Ltd., has mixed feelings and feelings.

In 1994, Hu Zhiyong, a former Shipping Co who worked as an epidemic prevention officer in the city, was laid off.

Without fixed income, he had to start a small business and set up a small booth.

The sun and rain did not wear away the courage to rise and rise. Because of being good at figuring out the customers' psychology and bargaining, the income of Hu Zhiyong was higher than that before laid-off.

Gradually, he found that he had the best selling goods from March to July every year, that is, three or four yuan, a pair of pairs of slippers sold for seven or eight yuan.

So he decided to concentrate his money and use it as a slipper business.

To this end, he also went to Fujian directly to the manufacturers to approve the shipment.

After going to sea, Hu Zhiyong "grabbed" the first business, and represented a company that was not very optimistic about sales.

I didn't expect that after the 500 advertisements were issued, dealers would come to see the sample and discuss the price.

In the 452 month of this year, he sold 160 thousand pairs of slippers for the manufacturer.

After the taste of the shoe market, Hu Zhiyong continued to create other famous brands.

The representative of Walt Disney (Shanghai) Limited came to the company and proposed the use of Disney pattern products.

Hu immediately agreed to cooperate.

The new shoes, such as Mickey Mouse and Donald Duck, were listed in the supermarkets of Carrefour and WAL-MART in Shanghai.

Hu Zhiyong then signed a contract with the United States of America.

The company authorized Snoopy to sell and sell children's shoes and men's and women's slippers.

In 2008, the Olympic Games will be held in Beijing.

In order to win this unprecedented Olympic business opportunity, Hu Zhiyong traveled all day to contact the larger shoe factories in China. Besides improving fabric and new design elements, he also made shoes for Olympic sports pictures.

Many people in Shanghai do slippers business, how can they stand out?

Hu Zhiyong said, "dare to invest" is a very important one.

All his contacts know that the company's telephone is very good and lucky, which is a 26 thousand yuan auction.

Not only that, he also owns a toll collect telephone number at the beginning of "800", which is the first batch of users that the telephone office has opened this business.

Since he was in the business of slippers, Hu Zhiyong was mainly engaged in wholesaling.

Hu Zhiyong said, the competition of slippers business is very fierce, the price of 3 yuan - 5 yuan a pair of slippers, two or three people can raise funds to buy and sell.

And the positioning of their own business varieties in 10 yuan - 20 yuan a pair of slippers, then this aspect of funds, goods and experience are more competitive and competitive than others.

In addition, although slippers are small commodities, quality is still important.