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Three Kinds Of Weapons For Store Operation

2008/3/27 15:59:00 21

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Three Kinds Of Weapons Operated By Stores.

　　對(duì)服裝店的經(jīng)營(yíng)而言，店鋪導(dǎo)購(gòu)員的選擇、商品的合理定價(jià)以及適時(shí)的打折促銷是必須熟練掌握的三種贏利武器。

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After going through the confusion at the beginning of his opening shop, AI Tong in Shenzhen quickly entered the state because she had more experience in store management.

The shops soon operated normally.

One of the problems that perplex investors is the choice of shopping guide and shopping guide.

Effective management.

Because some shopkeepers are part time shop, some open many stores, it is impossible to keep a store all day. How to prevent it?

Fan guide sells high prices, low prices, concealment of prices and loss of goods?

This is AI Tong's worry, but she soon came up with a solution.

During his renovation, Ai Tong produced 10 thousand shop selling tags in his shop.

There are models, codes, prices and so on.

Products.

In addition, the sales list (TRIAD), daily report, customer information card and so on were printed. The total cost of printing was 1500 yuan.

The reason for making the tag is that AI tong can not often be in the store, and sales are mainly guided by purchase, and the tag can be cut off after the clothing is sold.

The bottom is used for account.

The triplex sales list is a receipt for customers, which contains information about the price of the product, the signature of the customer, and telephone information.

In this way, shopping guides are hard to sell high prices and cheat at low prices.

In terms of shopping guide, AI has visited some good business shops.

They found that most of their shopping guides were middle-aged people, because the real purchasing power was middle-aged people.

There is a common language to make customers feel intimately.

At the same time, the shopping guide in the middle age is rich, and the speeches are relatively natural and flexible, so her annual shopping guide is very good.

Age requirement is 25-40 years old, too young.

At the beginning, she was recruiting people in the talent market, but a trial was not satisfactory.

They are conscientious but inexperienced. Some of them have experience in clothing work, but because they used to be in state stores, they treat customers not.

Passionate enough.

Finally, AI went to a familiar nanny company and asked for a guide.

Shopping guide is the first person to directly face customers when clothes are sold, and it also plays a decisive role in sales. Therefore, the choice of shopping guide is very heavy.

Yes.

Besides the necessary training for shopping guide, the natural affinity of shopping guide can not be ignored.

Now many clothing stores.

Shopping guide has many inappropriate aspects in the process of facing customer promotion. The more common problems are: can't catch the key, do not know the customer.

What is needed is the comfort of the fabric or the novelty or durability of the style. Blind marketing is counterproductive. Praise is exaggerated.

It often sells customers hard, or appreciates clothes that are obviously not fit, resulting in customer dissatisfaction; excessive service.

Seeing customers coming close to the door will cause customers to walk away and fear to be "entangled".

In the training of shop assistants, the Hongkong women's clothing brand AZONA (Asana), who has risen in recent years, has a very mature theory, that is, to train shop assistants.

Training image consultant for customers.

For a brand that sells fashionable clothes, the task of a shop assistant is not a simple promotion, but a customer's request.

Besides the thoughtful service, the role of a salesperson should be a provider of popular intelligence and an image consultant.

For this reason, AZONA has long been right.

Staff conduct systematic training.

The training for front-line staff includes service attitude, marketing skills, standard language, goods collection, etc.

Placing and matching.

At the same time, each step of the entire sales process will be photographed, starting from two positive and negative cases.

Systematic and comprehensive guidelines.

Develop training for staff to enhance their enthusiasm for work, so as to enhance the team spirit and competitiveness.

Storefront

The decorative style will also be adjusted accordingly with the prevailing fashion trend of the season.

If a man has no smiling face, he will open shop.

Customers can not be kindly, modest, patient, considerate and active, which will directly affect sales.

Xu Baoying's clothing store attaches great importance to clothing.

In her attitude, she asked the guide to make 10 initiatives: the active smile, the proactive greeting, the initiative to introduce the varieties, and the initiative to take the clothing.

Give the customers a look; introduce the relevant information on the initiative; take the initiative to serve as the customer's staff; offer to help them on the initiative; try to help customers try them on; take the initiative to help them.

Help pack or provide bags for customers to carry; actively soliciting; script src=>