Recently, the sixteenth China International Clothing and Accessories Fair was held in the new exhibition hall for the first time.

During the Expo, the domestic zipper industry giant Xun Xing shares held the first product trend conference of zipper industry, showing the fashion and decoration of the creative zipper products.

Highlight zipper fashion

For a long time, consumers' traditional knowledge of zippers is used to block pockets, and zippers are always used as functional accessories for clothing and bags.

It is understood that even the world's first brand YKK zipper has not made product launches.

Xun Xing "fashion promotion" as the theme of the product show, invited designer CABBEEN to design clothes that conform to the SBS zipper style, for the first time show zipper products to consumers in fashion show.

At the press conference, the sense of single color and traditional metal sensation of the zipper product was broken. The zippers with many colors and straight lines, curves and so on were used in clothing, bags and other products.

Among them, clothing, hats and headwear made of pure zippers are also the embodiment of the fashion of zippers in downstream products.

In addition, zipper flowers, zipper basketball, zipper watches, logo chain teeth and other creative products have been exhibited in the static zipper exhibition.

"We want to tell consumers that apart from the function of opening and closing, zippers can also be designed to be fashionable, and can also be made into decorations. It is also the leading role in the fashion industry."

Luo Yanming, chief designer of Xun Xing zipper business department, said.

From the Expo

Looking for design inspiration

The historic breakthroughs of the zipper products conference were held at the Clothing Fair. Niu Yantao, director of Xun Xing brand operation center, admitted that the purpose was two. While showing the SBS creative zipper, he also drew some design inspiration from the costume event.

"Many downstream garment enterprises gather together. For Xun Xing, it is undoubtedly a good brand publicity opportunity.

A zipper, like a fashion show, can be more intuitive for downstream enterprises to understand that the original zippers can add color to clothing, bags and other products.

Creative zippers may also open up creative ideas for fashion designers.

Niu Yantao said.

"Besides, garment enterprises are our main customers. We can see the fashion trend and the latest product styles here, which will help our designers to develop suitable products."

Niu Yantao thinks design communication is bidirectional, and reveals that Xun Xing's marketing mode has begun to change, and tailor made the characteristic zipper according to the customer's product style.