Fashion index * * * market scarcity index * * * * career prospects index * * * *

Since President Liang Yong of the China Fashion Color Association has released a new career for color matching teachers in the CCTV news conference hall, there are currently 1 million job openings in China. Once the program has been broadcast, the hotline number of the Training Department of China fashion color training department has increased sharply.

According to the teacher of the Training Department of China Fashion Color Association, there are dozens of telephone calls and registration applications every day, and there is a continuous upward trend.

Why does a short sentence produce such a big social response?

According to the survey, 400 thousand of the professional collocs are currently in the vicinity of China, and if the proportion of the total population of Japan and the total population of China is calculated, China should have at least 4 million professional collocs. Only 600 of our current practitioners have the qualifications of color matching teachers, so the words of President Liang are not exaggerated.

In response to market demand, the Ministry of labour officially approved the "color matching division" in 07. It has become one of the new occupations in our country. With the support of national policies, the demand for color collocs will expand day by day in the major industries such as clothing, textile, building environment, graphic design, urban planning, interior decoration, general merchandise retail, cosmetic makeup, image consultation, gardening, coating and so on.

What is color matching division?

Color matching division is a professional color knowledge and skills, color matching and design, color planning and marketing, color investigation and management, color research and consultation staff.

They work for all the visually beautiful and not beautiful phenomena, eliminate the visual garbage, and create a high aesthetic enjoyment and feel space for our lives; they use their feelings of fashion and color to decorate all aspects of life, to what they wear today, to the release of new cars, and even the overall planning of urban construction.

Why does the coloring division receive high praise from enterprises?

Experiments show that in the first 20 seconds of the observation object, the human visual organs account for 80% of the color perception.

With the increasingly fierce competition in China's consumer market, the quality and price of commodities alone have made it difficult for certain commodities to take the advantage in the same industry. More and more enterprises have focused on the collocation and marketing of commodities. Good coloring can not only enhance the noble quality of commercial products, but also determine the growth of sales of goods, especially for impulsive and passionate consumer groups. Bright colors will stimulate their desire to buy at once, and the instant effect is particularly obvious.

For this reason, many enterprises have expanded the number of recruitment of color collocs, some of them are willing to hire foreign senior color collocs to enter the company. The main purpose is to hope that through professional color matching design, products can occupy a strong position in the market and create more profit margins for enterprises.

With the continuous integration of Chinese enterprises and international counterparts, color marketing management has become an important means for Chinese enterprises to compete.

How does color marketing occupy an important position in market sales?

The rational use of commodity color plays an important role in marketing. The combination of colors can better explain the character and characteristics of products.

Color marketing itself is based on understanding and analyzing the psychology of consumers, designing the goods that consumers want, and then matching the appropriate colors with the commodity itself, commodity packaging, personnel clothing, environmental settings, shop decoration, shopping bags, etc., so as to make the merchandise highly emotional and become a bridge to communicate with consumers. It realizes the unification of "people color commodity" and directly communicates the idea of goods to consumers, improving marketing efficiency and reducing marketing costs.

For example, when selling a dress, the color tone of the dress is in harmony with the color of the shop, window and display, which will surely enhance the value of the product.

Who are suitable for color matching division?

All personnel engaged in design, planning and marketing (including fashion design / textile design / product design / coating design / automotive color design / Interior Design / architectural design / shopping guide / advertising / animation / gardening / personal image design, etc.), or design students and fashion enthusiasts who are still in school, can obtain technical certification of color collocator through professional training.

With the increasing demand of enterprises and the pursuit of fashion, color collocs will gradually develop into a compulsory course for professional designers and fashion personas.

How to get the authority certification of color matching teachers?

At present, China Fashion Color Association is carrying out this year's color matching designer qualification certification, inviting internationally renowned color experts to give lectures and guidance to students. After examination, students will receive the designer's professional qualification certificate issued by China Fashion Color Association.

China Fashion Color Association

China Fashion Color Association is a national organization directly affiliated to the China Association for science and technology. It is also the most authoritative organization of color research, prediction, design and publication in China. It is the leading force and fashion leading institution in China's color cause construction.

The association will attend the international fashion color conference two times a year and submit the Chinese color proposal.

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