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"Cheap Killer" Went To Beijing To Open Flagship Store.

2008/4/9 12:11:00 27

The "Cheap Killer" Went To Beijing To Open Flagship Store.

   

Reporters yesterday learned that the Chinese fashion industry "cheap killer" of the Chang'an Avenue fashion chain is actively looking for stores in Chang'an Avenue, negotiating with many shops leasing shops, once the talks are successful, North Qi will open its flagship store in the bustling area of China.

Insiders told reporters that if he had successfully entered Beijing, he would surely introduce his global business model, that is, to encourage consumers to buy fashion like buying fast food, which is undoubtedly an explosion information for the clothing industry in Beijing.

 

"Prior to this, he has talked with several large commercial real estate groups, but failed."

The source said, "the main reason is that he hopes to have more than 1000 square meters of storefront, and opened in the bustling area.

It is actually more difficult to find such a place in a short time, but he is determined to go straight to Beijing and win a place in the capital's fashion industry.

In addition, another reason to stimulate Beijing's entry into Beijing is that its main competitor in the world, Spain ZARA, has opened two stores in the country, and yet it has not yet set foot in it.

 

Insiders told reporters: "in Shanghai, Nanjing and other cities in the bustling area, the chain of shops has a strong popularity, because its merchandise style is fashionable, but the price is much cheaper than the peers, and has strong competitiveness.

It is understood that, compared with the traditional clothing manufacturers that only launched the two quarter of the year, the shops of New Zealand have new models every week.

The magic weapon for stimulating consumption is not a blot out advertisement, but a consumer who will not buy it if he sees the fashion he likes will soon be out of stock.

 

As a matter of fact, this new business mode has accelerated the fashion consumption and elimination speed. It has strong lethality in the fashion industry.

 

It is reported that the Chinese brand is the most prestigious channel brand in the Chinese fashion industry. It is the first joint-stock enterprise in the circulation of shoes and clothing, and is actively preparing for listing.

He has opened hundreds of outlets in more than 100 cities across the country.

In the past, the focus of Southern China's expansion was in the area of Southern China. With the advent of the 2008 Beijing Olympic Games, the company began to expand the northern market, of which Beijing was the most critical stop.

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