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Strengthen The Fitting Room Service! Enhance Clothing Sales And Image!

2008/4/12 12:01:00 82

Strengthen The Fitting Room Service! Enhance Clothing Sales And Image! .

     服裝店在各個城市的發(fā)展可謂欣欣向榮,

The famous brand stores, shopping malls, Direct stores, discount stores, etc., from the functional area to the decoration style, can be described as brilliant, which makes people enjoy the mood of petty bourgeois or high-end or Taobao in the clothing store. Most of our clothing store operators emphasize the store style and atmosphere in the planning and operation. It is undeniable that the atmosphere of the clothing business premises is almost impeccable. However, there is a small detail which seems to be not noticed by all the clothing stores.

The poor fitting room service!

 
      目前市面上有的服裝店面裝修非常豪華,甚至連休閑區(qū)、等待區(qū)都有規(guī)劃,但是恰恰忽略了一個成交前最重要的環(huán)節(jié)!!對試衣間布局與服務(wù)的重視??!
 
       一般的小店直接就是扯一圈布圍一個小區(qū)域,讓顧客在里面試換,

Customers have a lot of room to turn around, but regular clothing stores have separate fitting rooms.

(

The space is small.

)

However, almost without exception, the service in the fitting room is rather low. Some of them are hung with a hook at the very top. The shoes that are temporarily replaced are not divided into models, or even a pair of deformed leather shoes or cloth trampled by countless people. Some of them also smell strong smell.

!

!

The floor in the fitting room is also dirty and messy, so that people dare not rest on their bare feet.

Customers who want to focus on health certainly do not want to wear shoes in the fitting room, but unfortunately, only such conditions can be accepted. Most customers can only choose to accept them. A good customer can only step on their shoes and change their shoes first, then replace them. Imagine how little the links will have on the customers' psychology.

Don't belittle this little change.

By business owners, how many customers may give up buying because of the emotional changes in the fitting?

 

Don't look down on the fitting room!

It can completely change the customer's psychological changes.

 

A customer's mouth doesn't mean he doesn't want to.

 

So, no doubt, the most important thing for a clothing store to do is to pay attention to the improvement and service of the fitting area.

 
    比如說,我們將試衣區(qū)加大,(不要擔心擠占了展示區(qū),顧客如果有好心情的話,所帶來的銷量是不可忽視的),設(shè)置專門的平臺放衣處,讓顧客將自身的衣服平整放理,設(shè)置坐位或置凳子在里面,在試衣間里按不同季節(jié)放上幾雙拖鞋(隨時保持清潔),或者直接鋪上一塊區(qū)域的地毯方便顧客落腳,可以想像得到這樣的服務(wù)顧客心情會有多愜意 (

Especially the male customers who buy pants.

!

This will enable customers to feel the ease of changing clothes directly, and not to cause dryness and fire to rise.

 

Secondly, if you can match the shoes according to the characteristics of the clothing store's clothing, it will be better. For example, if you wear casual clothes, put a couple of pairs of sneakers in the fitting area, and put some shoes or related shoes in the fitting shop (optional general numbers), so that the customers can appreciate the matching effect between the shoes and the shoes after the replacement. In this way, the customers will have obvious sense of sense to their clothes, so they will not imagine the effect of the replacement type shoes, because many customers, especially the female customers, are a lot of them because they can not imagine the effect of the shoes that match with the shoes and give up the purchase.

This may seem a little more complicated, but it can greatly facilitate customer turnover.

 

Don't worry that the improvement of the fitting area will affect the area of the exhibition area. This will definitely cause customers' strong satisfaction with the storefront. Rest assured that the image of our store service is directly proportional to the sales volume.

 
在這就簡單的聊這個小話題,店鋪經(jīng)營有很多的文章可做,只是我們的經(jīng)營者不曾想到而已.

。

一個店鋪經(jīng)營的核心命脈就是服務(wù),服務(wù)不光是停留在口頭,也不是停留在表象的,應(yīng)該用心為向顧客提供優(yōu)秀服務(wù)著想,一個小小的細節(jié)就能左右店面的直接銷量!

/cn

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