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Reasons For The Top Ten Marketing Companies In 2007

2008/4/16 11:36:00 26

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The Reasons For The Ten Major Marketing Companies In 2007.

In modern enterprise management, brand marketing has become an important part of channel construction.

Good marketing will become an important means to expand the market, enhance brand awareness, and build a brand image.

In 2007, the above brands made great achievements in marketing with their innovative ability.

The power of example is enormous.

Their ideas can bring inspiration to other brands.

First Fujian Golden Lake sporting goods Co., Ltd.

Marketing events

As a sports enterprise, in May 26, 2007, 22 year in Chengdu, Guangzhou, Xi'an, Hangzhou and Wuhan, 5 years ago, Golden Lake hosted the Golden Lake cup, China's urban fitness long distance Gold Grand Prix, which attracted the attention of businessmen, the masses and the media in the 5 major cities. This made its brand influence suddenly improve, and won the first place in the election by up to 43325 votes.

Reasons for listing

In the face of many sports brand's "Star Marketing" plan for sports stars and important events at home and abroad, Kim lake has taken a more popular way of "grassroots line" marketing.

Such marketing is more close to the end consumer group, especially close to its target consumer group. Moreover, because of the public welfare nature of the activity and the participation of the whole people, the brand left a good impression in the public mind.

Sports marketing and sportswear brands are a perfect match, but in addition to participating in the top event of big stars, sponsoring the national fitness business can better narrow the distance between the enterprises and the target customers.

Second JEANSWEST International (Hongkong) Co., Ltd.

Marketing events

The famous leisure brand enterprise has been innovating marketing since its entry into the mainland market in the late 80s.

Over the years, it has been carrying out the casual wear design competition in the garment industry, and has been insisting on selecting outstanding newcomers for the development of the industry.

In 2007, it focused on marketing activities in public welfare activities.

In July of 2007 ~9, it launched the "love post to help thousands of students go to university" activities, providing opportunities for all the stores in the country to enter the University, and enable them to work hard before entering the school gate.

This allowed it to win second votes in this election by 37253 votes.

Reasons for listing

JEANSWEST's main target consumer group is the young men and women who advocate leisure, yearn for freedom and vigor on campus. After years of expanding their target consumers, the main consumer group has not changed.

At present, social responsibility is emphasized as the responsibility of enterprises. Obviously, JEANSWEST understands this.

When it takes the attitude of humanistic care and brings warmth to those families who are poor, its reputation in its main consumer groups is further consolidated and promoted.

"Fish is better than fish."

Compared with direct donations, JEANSWEST tells the clothing industry with ingenious action, marketing is innovation, and public welfare marketing is also true.

Third Beijing paramount limited liability company

Marketing events

In 2007, it held more than 30 shopping malls in Beijing, such as Parkson and Xidan, and held large-scale bazaars.

The company undertook a total of 270 thousand yuan worth of charity products, and donated all the money donated to the China Youth Foundation and the China hearing medicine development foundation for the development of philanthropy.

The purpose of the activity is to cultivate children's love, enhance their sense of responsibility and honor for the society, and appeal to the whole society to pay attention to public welfare undertakings.

That allowed it to win third with 36060 votes.

Reasons for listing

As a children's clothing enterprise, as the mainstream brand of children's clothing, the influence of Parker's land has been deeply rooted in the hearts of the people. Its slogan "fashionable fish, colorful sea" is liked by many children. Its sales rank in Beijing's billion dollar shopping malls also proves its brand influence.

Even with such excellent achievements, Parker is still resolutely carrying out the duties of "corporate citizens" and resolutely fulfilling his social responsibilities.

Advertising can improve brand awareness, but the promotion of public spirited is the connotation of brand.

Parker lane, who takes the initiative in social responsibility, will certainly be more responsible to customers.

Fourth Beijing love Underwear Co., Ltd.

Marketing events

In 2007, in the name of its brand name, "love beauty", AI named the sponsor "looking for the beautiful angel - the 2007 China underwear model competition".

From the beginning of the national contest, the admiral has provided more than 2000 sets of underwear performing costumes, including more than 500 sets of finals underwear and 9 sets of players each.

It is believed that China's underwear industry is developing rapidly, and the demand for full-time models is becoming more and more urgent. As an underwear enterprise, it is directly responsible for the underwear model. Script src=>