Home >

Enterprise'S Destiny Is In The Industry Pattern.

2008/4/18 12:42:00 23

??? 日本語 Fran?ais English 中文

Whether the fate of an enterprise changes is the key to whether it can occupy a place in the final pattern of the industry.

Therefore, looking for the path to change fate must start with the law of industrial development and the ultimate pattern.

From an immature stage to a mature stage, an industry usually experiences three stages: full competition, monopolistic competition and oligopoly.

Some people compare this analogy from "spring and Autumn Period" to "Warring States period".

In the early days of an industry, tens of thousands of enterprises were very moist.

However, there are few enterprises that can survive in the end.

China's color TV industry has as many as more than 200 enterprises, but now only about 10 enterprises have survived, and only 4 truly influential enterprises.

The knockout rate is above 95%.

There are as many as hundreds of Chinese ham sausage enterprises, and only three actually have market share.

In the process of industrial concentration, more than 98% of enterprises died.

Is this phenomenon an accident or a universal law?

We may look for the law of industrial development from the comparison of the same industry in the world.

Beer is a "national industry" in Germany, which is characterized by too much regionalization.

Therefore, Germany's 2000 or so beer enterprises can symbiotic and enjoy common prosperity.

Beer is not the national industry of the United States, so the United States beer industry presents an oligopoly trend.

Beer is also not a national industry in China. Therefore, it is predicted that China's beer industry will gradually show the pattern of the US beer industry, rather than the German pattern.

Wine is a national industry in France, so the French wine industry presents a diversified pattern.

But wine is not a national industry in China.

Therefore, the Chinese wine industry presents an oligarchic pattern just like the United States.

Liquor is a national industry in China. Therefore, any prediction of industrial concentration or oligopoly in liquor making industry is hard to achieve.

Although the scale of the dominant enterprises such as Moutai and Wuliangye has expanded, it can not fundamentally change the basic pattern of liquor industry dispersion.