On the evening of March 27, 2008, the "2007 Color Award Presentation Ceremony" was held at the Dahongmen International Convention and Exhibition Center in Beijing.

It is understood that this year's color award awards received more than 2000 pieces of work and application materials submitted by more than 100 member enterprises and institutions. After the evaluation of experts from home and abroad, the final awards were produced.

The annual award of color awards is a comprehensive fashion event. It aims at setting up a model and example for China's color application and fashion innovation, enhancing the competitiveness of Chinese made color, promoting the rapid development of China's fashion industry, and also the best form of spreading color science and fashion concepts to the public.

This color award covers a wide range, involving various industries, and the influence of awards is gradually improving.

This award includes color contribution award, color application award, color Education Award, color communication award, color environment award and color Innovation Award. The awards cover many fields, such as clothing, make-up, cosmetics, building environment, automobile, city color, film and television color, electronic products, color culture, color technology and so on.

The three largest sponsors of the 2008 Olympic Games, Haier group, Lenovo innovation and design center and Heng Yuan Xiang (Group) Limited, won the 2007 annual award for color innovation, color contribution and color pmission in China.

Changan Ben Ben sports car won the "color China" 2007 China automobile Color Award.

Huafu and natural have won the China Textile Color Award. Seven wolves, Kay Heya and bin Nu have won the "color China" award for Chinese clothing color in 2007.

At this award ceremony, Bosideng, seven wolves, parklan and Kay hi ya, the famous clothing brands in China, jointly released the fashion trends of clothing and costume products of various categories in 2008.

Compared with the past three sessions, the color awards of "color China" in the 2007 year show new characteristics: first, whether it is from the number of participating enterprises or the quality of entries, it has created a new record. Enterprises strive to create "color" real brand, develop more fashionable products through color design and application, reduce production costs through color management, and lead the market trend through color marketing, so that color can make enterprises more fashionable and competitive.

Secondly, the new concept of color popularity is displayed.

More and more enterprises have given the new concept of product color popularity, which greatly increases the added value of products, grasps the discourse power of popular concepts, and promotes the application of new popular color concepts to make products, people, homes and environment more harmonious.