"Made in China" loses its edge.

Since last year, the state has reduced the export tax rebate rate of 2268 commodities, including clothing, shoes and caps, bags, toys, paper products, plastic rubber and so on, and the profits of enterprises have greatly reduced. The appreciation of Renminbi has increased the prices of Chinese products, increased the cost of capital input, reduced the competitiveness of China's export products, and affected the comprehensive competitiveness of Chinese enterprises and many industries. The outsourcing business of foreign enterprises has turned to Southeast Asian regions with cheaper labor costs.

Although "made in China" has become the main product of the world market, one of the fatal weaknesses of Chinese products is that it has not yet formed its own brand, which is mainly not dependent on the low price of Chinese products and is not in the leading position in competition.

These grim realities are undoubtedly a major blow to the domestic processing enterprises that are accustomed to OEM, lack of independent brands and export oriented enterprises. Seeking new development path is an urgent problem for many businesses. Seeking brand cooperation is an effective way for enterprises to achieve strategic pfer.

However, it is very difficult for ordinary enterprises to truly create their own brands.

If we start from "zero", we will not only spend a lot of research and development expenses, publicity expenses and marketing expenses, but also consume a considerable amount of time to build business.

But with existing brand cooperation, it can take advantage of the situation and rely on the influence of the brand has formed, quickly occupy the market, at the same time save costs.

The value of animation brand is considerable.

After recognizing the inevitable trend of pformation, it is the most important issue for operators to maximize their interests by looking for brand cooperation.

Animation is undoubtedly an infinite potential field.

Animation, in traditional concepts, is just a form of culture for mass entertainment. However, in recent years, more and more businessmen with strategic vision begin to discover the shocking value space from animated gadgets.

All kinds of cute or handsome animated images are not only active on the screen, but also active in clothing, toys, stationery, furniture, daily necessities, and even more new and broad industrial fields.

The Hongkong patent licensing and Franchise Association's Research Report on the mainland market shows that the sales of the product increased by an average of 30% after the cartoon brand became the spokesperson of the product.

Animation image brand authorization can be used in a variety of industries, and can be used for a long time and not easy to lose. With the deep development of derivative products, the cost will be lower and lower, and the added value of animation will be higher and higher, thus creating considerable economic benefits.

The two most important authorized animated images of the US The Walt Disney Company, Mickey Mouse and bear Vigny, represent the retail sales of US $5 billion respectively, while the consumption of cartoon products in Japan is as high as several trillion yen. Among them, "Hello Kitty", the famous little white cat, supports three listed companies with their right of publicity through multiple authorized applications. In 2001, the rogue bunny of Korea created a staggering value of 120 billion won (about 800 million yuan).

Cooperation with international animation brands can have greater protection, but at the same time, it needs to pay more.

The international animation brand generally takes the form of simple brand authorization, and has many restrictions on franchisees. The threshold is relatively high, which is very difficult for most small and medium enterprises in China to bear.

在國(guó)內(nèi)市場(chǎng)，國(guó)產(chǎn)原創(chuàng)動(dòng)畫(huà)品牌相對(duì)于國(guó)際動(dòng)畫(huà)品牌的優(yōu)勢(shì)在于：一方面，國(guó)家在大力支持國(guó)產(chǎn)動(dòng)畫(huà)及其衍生產(chǎn)品，明文規(guī)定每天17時(shí)至21時(shí)，全國(guó)各級(jí)電視臺(tái)所有頻道不得播出境外動(dòng)畫(huà)片、介紹境外動(dòng)畫(huà)片的資訊節(jié)目以及展示境外動(dòng)畫(huà)片的欄目，這使得國(guó)產(chǎn)動(dòng)畫(huà)片在電視上的宣傳力度和相應(yīng)的衍生產(chǎn)品的推廣力度，遠(yuǎn)遠(yuǎn)大于境外動(dòng)畫(huà)片；另一方面，國(guó)產(chǎn)原創(chuàng)動(dòng)畫(huà)片針對(duì)本土受眾量身訂做，懂得中國(guó)小朋友究竟需要什么，可以更廣泛更深入更直接地面對(duì)中國(guó)市場(chǎng)，真正達(dá)成與受眾的零距離交流與服務(wù)；同時(shí)，相對(duì)于國(guó)際品牌，國(guó)產(chǎn)原創(chuàng)動(dòng)畫(huà)品牌授權(quán)的代價(jià)較低，合作形式也更為靈活和多樣，使得更多的企業(yè)能夠承受，并隨著動(dòng)畫(huà)片的影響日益擴(kuò)大與品牌成長(zhǎng)壯大，還能夠獲得遠(yuǎn)超于原本付出的巨大價(jià)值。

Work together to create a brilliant animation

Animation brand cooperation with fresh and bright potential at the same time will also mean a bigger new profit margin for business enterprises.

From April 28th to May 3rd, the Hangzhou International Anime exhibition will be held in Hangzhou Leisure Expo Garden. The battlefield of "animation brand", a new vigorous industrial form, will also blow the horn of the new year.

Among them, what is particularly noteworthy is the brand of Harper and his son, who first entered the battlefield for the first time this year. He put forward the brand concept of "creating happiness and health", and applied for business image patents in 8 fields, such as clothing, toys, stationery, beverages, furniture, daily necessities and so on. According to the development of a number of derivative products, including the casual children's clothing, plush toys, stationery, ornaments and so on, the exhibition will be displayed at this Hangzhou animation exhibition, and we hope that through the exhibition platform, we can share the interests of brand image creation with partners who are willing to cooperate.

It is reported that at the time, it will be the first time to announce its unique "pot" interesting packaging patent, it is likely to become a big highlight of the animation exhibition, the first "canned" animation brand in China.

Under the impact of the new wave of economy, "made in China" is no longer a reliable big tree. If China's processing industry can join hands with original animation in China to jointly develop new markets, we believe that with the principle of mutual benefit and wholeheartedly, the cooperation between domestic processing industry and original animation brands will surely have bright prospects.