A football player takes part in the Olympic Games. At least 20 suits of clothing are in the clothing box.

Editor's note: Zheng Zhi's public dress has once again triggered the Olympic Games marketing rival Adidas and Nike.

In April 15th, Nike sued Adidas and Chinese star Zheng Zhi for a breach of contract and pferred to a Shanghai intermediate court for trial.

During the sponsorship contract from 2003 to the end of 2007, plaintiff Nike used Adidas's sporting goods and participated in Adidas brand publicity activities in the competition. Zheng Zhi demanded to stop infringement and compensate 8 million yuan.

Around the 2008 sports stars and even ordinary athletes, the competition for clothing shows is far more than two leading roles of Nike and Adidas.

"Even if you don't get a medal, you'll get a whole box of clothes."

Athletes always relax with each other in this ridicule before competition.

Wang Jian, the leader of the Chinese National Fencing Team, told reporters that before the Olympic Games, athletes and coaches would get a uniform box full of clothes.

According to the different sports teams, there will be a slight difference in clothing brands and numbers.

For the enterprises providing clothing, the leather business of sports stars, especially those who may shine with great splendor, has already started the business competition behind them.

Wang Qi, the general manager of China sports star, calculated for reporters. Taking a soccer player as an example, there will be a set of opening ceremonies in the box, 12 sets of matches, two or three sets of casual clothes, and a prize winning suit, plus 20 sets of clothes.

Among them, athletes will get all kinds of accessories, including socks, hats, underwear and so on. They will be able to wear, especially the star athletes.

In the Beijing Olympic Games, what brands of clothes will be packed into the athletes' suitcase?

The identity of global partners certainly makes Adidas the leading role.

Adidas got a huge return from winning the bidding war of Beijing's 2008 partners: all the staff members, volunteers, technical officials of the Beijing 2008 Olympic Games and Beijing Paralympic Games in 2008, and members of the Chinese delegation who participated in the Beijing Olympics must wear sporting goods with the logo "Adidas". All Chinese athletes must wear Adidas's clothing when they come to power.

Sun Qi, a public relations officer at Adidas, told reporters that all uniforms are well equipped: in addition to short sleeved T-shirts, jackets, trousers, baseball caps, fishermen's hats, socks, shoes, waist bags, and kettle.

It is worth mentioning that Beijing Olympic uniform equipment also includes sports shoes, which has not been seen in Olympic uniform before.

But Adidas brand clothing will not be stuffed with this box.

The official sponsor of Olympic costume with Adidas is the domestic brand Heng Yuan Xiang.

Designing the opening dress for the Chinese delegation has always been the ideal of Hang Yuan Xiang's head Liu Ruiqi hanging on his mouth. The most suspense opening dress in the box is Heng Yuan Xiang.

Liu Ruiqi often mentioned to the media that there are three biggest highlights in the opening ceremony of the Olympic Games, one is how to ignite the torch, the two is how to display the Olympic rings, and three is the appearance of the host delegation and the style of the host country delegation.

Heng Yuan Xiang, who often wants to create "surprises" for people, has got this surprising task.

For Heng Yuan Xiang how to get the task, Guo Jianchao, manager of Heng Yuan Xiang's news Liaison Department, failed to disclose the reason of "secret".

Due to the non disclosure of sponsorship fees, we have no way to know the exact amount of Adidas's sponsorship right now.

But according to anecdotal rumour, Adidas has set a price of 1 billion 300 million yuan.

For the "small business" Heng Yuan Xiang, "financial pressure on the company" is constantly being told from its top floor.

Compared with two designated sponsors, Lining, Nike and other sports brands did not have no chance to enter the suitcase at all.

According to convention, the most likely reason to squeeze in is to provide a match suit.

To this end, before last May, the Chinese shooting team, diving team, table tennis team and gymnastics team became Lining's delegation.

Lining's robe is waiting in the trunk of the four teams.

And these four teams are the gold medals of the Chinese team.

In addition, the two men who are most likely to make trouble for Americans in the men's basketball project, which is highly regarded by the Chinese people, will also play in the Lining's robe, the Olympic champion Argentina and the world champion Spain.

Nike has the same marketing strategy, and Liu Xiang has become a classic case of corporate sponsors in recent years.

At the Beijing Olympics, Nike sponsored more than 20 national teams.

Sportsmen's clothing has been in great commercial interest for many years.

The first is the conflict of interests between sponsors of sponsors and sponsors of the Olympic Organizing Committee.

Over the years, Adidas's free use of its "three bars" logo on Athletes' clothing has been constantly dissatisfied with Nike, Puma and several other brands.

In 2005, the International Olympic Committee decided that from the Turin Winter Olympic Games, the area of any trademark on the sportsman's clothing would not exceed 20 square centimeters.

Adidas has already accepted the new regulation.

Will Liu Xiang, the spokesperson of Nike, appear in front of the camera in Nike's Olympic costume at the Beijing Olympics?

At the 1992 Barcelona Olympics, the American dream