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Fujian Clothing Wants To Open Channels Through Production And Marketing Docking

2008/4/23 15:22:00 18

Fujian Clothing Wants To Open Channels Through Production And Marketing Docking.

During the eleventh session of the "Haibo conference", a new "casual bridge" sponsored by the Chinese textile and garment professional market alliance was also held.

Nearly 100 clothing brands and manufacturers in Quanzhou have conducted a face-to-face production and marketing docking with 22 professional markets and 120 agents and distributors from all over the country's main sales areas and clothing distribution centers throughout the country.

Marriage between production and marketing

"This is the first time that the clothing professional market alliance has put forward the concept of" 3+1 ", that is, the three party cooperation among brands, distributors and specialized markets, plus an industry association. The aim is to establish an effective communication mechanism so that everyone can find their partners soon.

Xia Lingmin, Deputy Secretary General of China Textile Industry Association and chairman of textile and garment professional market alliance, said.

It is understood that the production and marketing fair, the textile and apparel professional market alliance has brought 22 professional markets, including Shanghai World Trade mall, Wuhan Hanzheng Street, Chongqing Chao Tian City, tasting Shenyang five love city, Zhuzhou Ru song clothing market, Jiangsu Changshu merchants city and other major national market with larger impact are listed.

Xia Lingmin believes that at present, some professional cities in China laugh at big brother, often in the textile and garment industry cluster area, and closely related to the development of industrial clusters, such as Shishi clothing city is one of them.

"However, enterprises that are in the market of producing areas want to sell products in the whole country, relying solely on the radiation effects of the market of origin is far from enough. Although some markets do not have an industrial base as their backing, they have the advantages of pportation hub and strong radiation capability, and have become an important channel for products to open the national market.

With the new market cooperation, extending the scope of its own industrial radiation has become an important way to improve the old market and the new market.

In this regard, some of the Quanzhou garment enterprises that participated in the negotiations quite agree.

The representative of Shishi Zhou costumes thinks that Zhou Jie's main channel access is still the major market in the country. Taking part in such production and sales fair, we can understand the advantages and disadvantages of various professional markets, and find the local superior dealers at a faster speed, thus saving the time and cost that enterprises have to develop themselves.

In October last year, the Shishi casual pants guild, which was newly born, organized more than 20 enterprises to cooperate with a trade city in Chongqing. They joined together to enter Chongqing to establish the stone lion trousers industry city, and achieved good results.

Channel winning

In fact, in the history of Haibo, similar dealers and brands, production enterprises face to face contact has been held several times.

But it is the first time that such a large scale has gathered in China's major apparel market, and the number of excellent domestic distributors and so many brands.

Moreover, this production and marketing docking will have a more important background, that is, the domestic textile and garment industry at the level of industrial upgrading is experiencing a storm of channel pformation, which is not only a large-scale entry of foreign brands, but also a new clothing sales mode that is constantly emerging.

Take ITAT for example. Four years ago, few people could have heard of this name. Even now, you may not be a customer.

But the brand developed from 1 stores four years ago to 1000 stores today, with sales exceeding 4 billion.

ITAT group, with a new business model, integrates the excess capacity of domestic garment manufacturers and the surplus resources of commercial real estate, forming the interest community of the iron triangle alliance, the "clothing producer ITAT group - commercial real estate developers", and has created a new business myth.

At the same time, the clothing network direct selling mode, which was set off by PPG and attracted many followers quickly, is also in the process of wind and water.

Many domestic brands can not be ignored as well as strong foreign competitors. ZARA, H&M, C&A and GAP have already entered the four major retail fashion brands in China. These foreign parity fashion brands not only sell well in Shanghai and Beijing, but also have launched plans to further expand the Chinese market.

At present, new clothing sales channels such as ITAT and Internet direct selling are in a state of blossom with traditional clothing sales channels.

However, department stores, such as taste stores and professional markets, still occupy the dominant position in clothing sales.

From the production and marketing meeting held by the Haibo conference, the traditional clothing market has experienced the upgrading from "booth type" to "greenhouse type" to "commercial type" level, which should be a gratifying phenomenon.

At the same time, the business mode of the professional market is also constantly innovating, for example, by the platform of Haibo, it will actively link up with the apparel industry cluster, emphasizing the value-added services.